Vastdata Senior Manager Partner Marketing Campaigns 

United States 

397282769

"VAST's data management vision is the future of the market."- Forbes

VAST Data is seeking a dynamic and experienced Senior Manager of Partner Marketing Campaigns to join our rapidly growing team. In this role, you will lead the development and execution of strategic marketing campaigns in collaboration with our partner ecosystem. You will play a pivotal role in driving awareness, demand generation, and revenue growth through effective joint marketing initiatives with our partners.

Key Responsibilities:

1. Strategic Planning: Collaborate with cross-functional teams to develop comprehensive GTM marketing strategies aligned with business objectives and partner priorities.
2. Partner Engagement: Cultivate strong relationships with key partners to understand their marketing needs, objectives, and target audiences.
3. Campaign Development: Lead the end-to-end development and execution of marketing campaigns, including messaging, positioning, creative assets, and distribution channels.
4. Content Creation: Oversee the creation of compelling marketing collateral, including presentations, case studies, whitepapers, and webinars, tailored to resonate with partner audiences.
5. Campaign Optimization: Analyze campaign performance metrics and leverage insights to optimize tactics, messaging, and targeting for maximum impact and ROI.
6. Enablement: Develop partner enablement materials and training programs to empower partners to effectively market VAST Data solutions.
7. Cross-Functional Collaboration: Work closely with internal teams, including product marketing, sales, channel, and demand generation, to ensure alignment and maximize campaign effectiveness.
8. Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve campaign objectives within budgetary constraints.
9. Measurement and Reporting: Establish KPIs and performance metrics to measure the success of marketing campaigns, and provide regular reporting and insights to key stakeholders.