As a Quant Analytics Associate in Audience Targeting, you will partner with marketers to gather requirements, propose designs for targeting and segmentation, and execute the delivery of final audiences. You will be responsible for developing code for data extraction and transformation, deploying audiences into production, and supporting complex portfolio marketing campaigns using Base SAS programming and SQL querying.
Job Responsibilities
- Develop and execute code to define customer populations for marketing campaigns.
- Design functional specification documents for campaign execution.
- Communicate and clarify requirements, results, and timelines with marketers and stakeholders.
- Assess information from multiple data sources and transform it into detailed technical specifications.
- Adhere to process requirements and checkpoints for campaign execution.
- Validate, audit, and test output to ensure program accuracy.
- Coordinate end-to-end process delivery and support ad-hoc requests and special projects.
Required Qualifications, Capabilities, and Skills
- 5+ years of data processing experience using SQL, SAS, Alteryx, Python, and relational databases.
- Minimum 3 years of experience with data visualization tools (Alteryx, Power BI, Tableau).
- Experience as a Business Analyst in related domains and requirement gathering.
- Background in marketing operations, campaign execution, or data analysis.
- Strong analytical skills demonstrated by previous work experiences.
- Proficiency with Microsoft Office and advanced Microsoft Excel knowledge.
Preferred Qualifications, Capabilities, and Skills
- Solid understanding of credit card marketing programs.