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• Drive the global vision, value proposition, programs, planning, and packaging solutions to grow our video GTM approach across all video properties• Develop end-to-end strategy for positioning, pricing, packaging, and planning of Amazon’s STV advertising offerings, alongside sales, product, sponsorships, and strategy peers
• Aggregate VOC and partner with product teams to drive video solutions for customers and growth for Amazon; produce stack-ranked set of sales priorities, and influence requirements, roadmap decisions and trade-offs
• Partner with Product and Ads Marketing on Video Sales and Marketing narratives
• Work with regional GTM teams to customize the macro global strategy to each region
• Assist in global training development for Regional GTM sales enablement execution
Key job responsibilities
DESIRED QUALIFICATIONS
• A self-starter with demonstrated ability to think strategically and analytically about sales, business, product, and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensus
• A strong track record in developing and launching go-to-market strategies within streaming and video
• Experience working with Product teams for roadmap decisioning and packaging
• Experience working with content creators and show-runners to develop advertising opportunities
• Ability to quickly assess current high-potential opportunity and articulate a compelling vision for the existing teams to rally around and organize to deliver
• Track record of building programs, such as joint business plans, commercial agreements, inventive structures, and service offerings
• Proven track record of working with customers to introduce new products, develop market fit, and help the broader organization scale sales of the solution
PROFESSIONAL LEADERSHIP TRAITS
• Exhibits excellent business judgment
• Has relentlessly high standards
• Thinks strategically, but stays on top of tactical execution
• Utilizes creative, innovative thinking
• Thinks big and has convictions
• Is action and results oriented
• Is highly analytical and structured
- Bachelor's degree
- Experience developing strategies that influence leadership decisions at the organizational level
- 10+ years of experience in sales strategy, business development, product management, digital media strategy or GTM at a media & entertainment company
- Extensive knowledge of digital media landscape, video advertising, and AdTech (e.g. Identity resolution, DSPs, programmatic media, premium digital video, performance advertising)
- Experience in previous roles managing relationships with senior stakeholders including: Product leaders, Sales, Account Management, Finance and Marketing
- 10+ years of developing, negotiating and executing business agreements experience
- Master's degree or equivalent
- Demonstrated ability to operate autonomously while defining and delivering priorities amidst ambiguity
- Experience building and executing product and sales strategies across teams at scale globally driven sales strategies
- Data Analysis proficiency to build data driven sales strategies
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