Honeywell Sr Director Digital Marketing 

United States 

388030819

Key Responsibilities

• Build, plan, communicate and implement the overall digital marketing strategy
• Partner with IT and business stakeholders to build and sustain industry best of breed digital tools, engagement, and platforms for the business
• Design comprehensive plans and accountability to deliver content across channels and to varied personas inside and outside Honeywell
• Actively partner with commercial teams on lead follow up and workflow in SFDC
• Collaborate & partner with Customer Experience to drive an integrated digital experience across all customer touch points
• Drive lead generation activities through SEO, content optimization and lead nurturing
• Collaborate with executive leadership, functional leaders and functional transformation experts to generate campaign concepts and design creative assets.
• Create plans to support implementation of marketing communications using multiple channels and tactics
• Stay up to date with the latest technology and best practices
• Establish standard operating procedures to ensure business continuity
• Lead the MOS and governance to ensure adherence to standard work, design and UX
• Oversee all the company's social media accounts
• Ensure site and experience analytics to drive continuous improvement for performance, customer engagement and demand generation
• Measure and manage online content
• Track SEO and Google Analytics data and make complex analysis
• Research competition, investigate benchmarks and provide suggestions for improvement
• Ensure training, change management and user adoption for digital tools and processes Organize and lead digital marketing team
• Develop talent and ensure strong succession plans
• Prepare and manage digital marketing budget

YOU MUST HAVE

• Bachelor's Degree
• A minimum 10 years related working experience
• A minimum 5 years of digital marketing leadership experience in corporate environments with a proven record of developing high impact solutions across the digital landscape
• Experience leading global and matrixed teams with successful outcomes

WE VALUE

• Experience with leading digital marketing and commerce technology stacks (including but not limited to Adobe, SFDC, Marketo, SAP
• In depth understanding of best-in-class Marketing/ IT processes and operating models
• Fluency in emerging digital practices
• Ability to lead through the design/build of business processes and customer facing systems and experiences
• Significant experience advising on best practices and innovative approaches, quickly deriving clear priorities from leadership discussions, planning, and delivering
• Significant experience managing stakeholders under tight timelines across multiple projects

• JOB ID: HRD235201
• Category: Marketing
• Location: 855 S Mint St,Charlotte,North Carolina,28202,United States
• Exempt