changing lives.
In this role, you will…
- Engage with product managers and commercial leaders to set the professional channel strategy
- Support the definition customer profiling and segmentation approach and coordinate best-practice sharing and implementation through the regional teams
- Working with the VP Global Product Management and Professional Marketing, develop clear, consistent and compelling channel messaging that sits within an overall Align professional marketing schedule
- Assess customer acquisition and retention strategies, making recommendations and supporting implementation to increase adoption and utilization
- Leverage data and insights to explore opportunities to improve professional marketing deliverables and tactics
- Be the primary person responsible to coordinate efforts to establish degree of in-source/out-source on product marketing assets and coordinate with agencies where applicable as the primary point of contact
- Establish sound working relationships between global professional, regional and consumer marketing to ensure a coherent and consistent approach to brand
- Lead the development of commercial roadmap planning and act as key point of contact to establish clear commercial deliverables to support company and regional product and commercial objectives
- Work with regional leaders to establish and lead best-practice and coordination/consistency of key commercial programs including new doctor onboarding and segment-specific growth programs
- Develop and implement competency/capability building within the professional marketing team and associated development roadmap
- Define and implement a range of professional marketing fundamentals including adoption of key technologies, discipline in the use of data and analytics, and professional marketing capability building
In this role, you’ll need …
- Proven track record with more than 10 years in a progressive product and professional marketing career.
- Strong understanding of Align product and marketing capabilities and systems preferred
- Proven track record of developing strong cross-functional relationships with key leaders in global cross-functional and regional functions
- Strategic, data-based and analytical thinking
- Excellent overall product marketing and digital mastery
- Solid project management, business acumen and organizational skills.
- Strong influencing, collaborative and communication skills,
- Self-motivated and enthusiastic.
- Highly accountable and results oriented
- Agile and able to change course quickly
- BA degree essential, Masters or other post-grad preferable
- Equivalent experience within med-tech commercial, product or marketing roles essential
- Demonstrating an aptitude for professional (downstream/commercial) marketing
