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IBM Adobe Campaign Execution Specialists 
India, Karnataka, Bengaluru 
38303622

11.09.2024

Your Role and Responsibilities
  • Build, execute, deploy and monitor campaigns using Adobe Campaign in multiple channels, including email, SMS, digital, and direct mail
  • Provide forecasted volumes in campaign requirement sessions
  • understand JS in Adobe Campaigns and APIs
  • Apply business rules, inclusions, exclusions and guide segmentation.
  • Collaborate with client team to set up email, SMS creatives using standard templates in Adobe Campaign Classic.
  • Coordinate with the Client stakeholders to receive campaign files, validate HTML is rendering accurately in the Adobe Campaign template and personalization attributes are correct.
  • Perform QA on audience and creative to ensure right customers are receiving the correct campaign content and the defined mandatory checks for all email creatives are completed before scheduled/manual deployments.
  • Perform Audience file validation against the specific creative to confirm correct set of customers are receiving the campaign.
  • Perform checks on the creative for design, layout and preview with the actual populated data.
  • Perform rendering validation across multiple operating systems and device types
  • Scheduling and launch campaigns after all QC steps are performed.
  • Track deployment details and schedules per requirements.
  • Report bounces, undeliverable, unsubscribes and invalid email addresses and maintain a list of undeliverable emails and perform checks against the list prior to each deployment
  • High level understanding of databases from Customer data to Campaign data level
  • Understanding of data flows and ETL/workflow schedules
  • Hands on experience in SQL, Oracle, or another relational database for building packages triggers
  • Monitoring system health, provide input for the application server, and provide database server clean-up activities
  • Monitor automated campaigns


Required Technical and Professional Expertise

  • 3 – 5 years of relevant work experience in marketing automation/ marketing cloud platforms and digital marketing with certification in Adobe Campaign Business Practitioner level.
  • Adobe, SQL, MS Office
  • Project management skills by collaborating with key stakeholders.
  • Strong understanding of data segmentation concepts


Preferred Technical and Professional Expertise

  • Prior experience with Adobe platforms like Adobe Campaign Classic, Campaign Standard/AJO/AEP
  • Data engineering Skills
  • Ability to think on feet, multi-task, prioritize and work under pressure
  • Responsible, with a positive attitude and ability to work well with a team
  • Flexibility to work in different time zones to accommodate global projects (working hours – 6:30PM to 3:30AM IST)