3M Global Marketing Technology Senior Specialist 

United States, Minnesota 

376552033

Global Marketing Technology Senior Specialist

The Impact You’ll Make in this Role

The person hired for the position ofwill be responsible for driving theto support revenue growth. This roleincludingAt the same time, success in this role requires a, ensuring lead management seamlessly connects withmid-funnel nurture efforts and top-of-funnel demand generationto create a cohesive marketing-to-salesexperience.

As a
Global Marketing Technology Senior Specialist,you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:

• Develop and execute marketing technology roadmaps by partnering with global, area, and division marketing stakeholders to meet internal and customer-driven requirements.

• Lead projects that integrate marketing technologies to deliver scalable, secure, and modern solutions that can evolve with customer expectations.

• Optimize MAP and CRM systems to improve lead management, routing, and sales engagement.

• Enhance pipeline visibility by ensuring marketing data flows seamlessly into dashboards, enabling insights and analytics teams to build reports and train sales and marketing on performance tracking andactionability.

• Refine lead scoring and routing to ensure high-quality, sales-ready leads reach the right teams efficiently.

• Support lead progression through top-of-funnel (TOFU) engagement capabilities, such as social media marketing, webinars, trade shows, and paid media, and mid-funnel (MOFU) strategies, such as nurture campaigns to engage knowncontacts.

• Align MarTech initiatives with business objectives, IT priorities, and compliance requirements.

• Drive change management and adoption through training, proactive communication, and governance.

• Serve as a MarTech thought leader , driving the organization forward by challenging conventions, evaluating emerging technologies, and making smarter vendor decisions to position technology as a strategic asset for growth.

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor’s degree or higher (completed and verified prior to start).
• Six (6) years of experience managing marketing technology in a private, public, government or military environment.
• Expertise in Marketing Automation Platforms (MAP) and CRM systems, with hands-on experience in deployment, integration, andoptimization.
• Knowledge of global data privacy, compliance regulations, and platform governance related to marketingtechnology.
• Proven ability to work in a global environment, effectively collaborating across time zones, cultures, and functions while demonstrating strong interpersonal skills and comfort with

Additional qualifications that could help you succeed even further in this role include:

• Bachelor’s degree or higher (completed and verified prior to start).
• Nine (9) years of experience managing marketing technology in a private, public, government or military environment.
• Proven ability to work in a global environment, effectively collaborating across time zones, cultures, and functions while demonstrating strong interpersonal skills and comfort with

Work location:

• Hybrid Eligible (Job Duties allow for some remote work but require travel to Maplewood, MN at least 1 day per week)

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

Please access the linked document by clicking select the country where you are applying for employment, and review. Before submitting your application, you will be asked to confirm your agreement with the terms.