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Intuit Senior Market Research Manager-IC United States, Texas, Plano 374427646
31.08.2024
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Qualifications
- 7+ years of work experience as a marketing researcher, preferably in the technology sector. Experience on the vendor side is also applicable.
- Passionate about customer insights and comfortable working across disciplines with cross-functional teams.
- Smart, humble, curious, a great team player, and experienced in marketing research, preferably in the technology sector.
- Experience with a wide range of qualitative and quantitative research methodologies such as ethnography, contextual interviews, surveys, conjoint, customer journeys and more.
- Strong understanding and experience with brand measurement and tracking, campaign measurement and creative testing.
- Strong understanding and experience in the creation of and implementation of customer segmentation.
- Proven ability to use customer insights to drive business and marketing strategies.
- Ability to distill research findings into clear, and compelling data backed presentations, data visualizations, and/or infographics.
- Great interpersonal skills to collaborate with a wide diversity of colleagues in other disciplines and cultures.
- Though many studies will involve hiring outside research firms, experience programming surveys and performing data analysis and synthesis from DIY software (specifically Qualtrics, SPSS, etc.) is preferred for those executed “in-house."
- Strong familiarity with research sample methodologies.
- Experience leveraging current / emerging applications to drive speed to insight (e.g. accelerating pace to survey design / completion, compilation of data, insights development and insights visualization / socialization).
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