Adidas MANAGER BRAND COMMUNICATION 

India, Haryana, Gurugram 

370636967

Purpose & Overall Relevance for the Organization:

Experienced in building 360 integrated marketing comms plans, the Brand Comms Manager will take ownership of marketing plans and best-in-class executions to support business growth. This person will balance brand and category message against channel (Wholesale, Direct-To-Consumer, Franchise and eComm) specific requirements.

Key Responsibilities:

Functional

• Implement brand comms strategies and integrated marketing plans to support brand and campaign objectives
• End to end experience in running Retail and brand activation events
• Be the brand guardian to ensure all work produced is faithful to adidas’ brand guidelines
• Drive & execute the 360˚ communication & influencer/sports marketing plans & campaigns
• Ensure global/EM/SEA marketing guidelines are upheld during execution of concepts to local market
• Own the Marketing Expense Budget (MaEx) and ensure translation into cost efficient implementation across all appropriate communication channels and tools
• Drive and manage creative / brand / advertising / research companies in delivering quality and professional services Build efficient networks with opinion leaders (consumer/trade/media)
• Maintain close contact with sports agencies or clubs; as well athletes and influencers
• Management of brand stock at country level
• Support the control of existing asset agreements (product and servicing)& ensure timely and sufficient equipment support to Sports Marketing partners

Reporting

• Monitor and analyse competitor activities
• Analyze reports to form insights to optimize and streamline strategies, activities, processes etc
• Keep a pulse on developing industry/market/media & digital trends to ensure that the brand stays ahead of trends

Key Relationships:

• adidas Singapore Channel & Functional teams
• EM & SEA Brand team
• External agencies

Knowledge, Skills and Abilities:

• Passion for sports
• Consumer first thinking
• High level of project management, budget management and scheduling
• Detail-oriented with strong organization and project management skills
• Ability to multi-task and manage various project elements simultaneously
• Creative thinker with a strategic and logical approach in execution
• Adobe Photoshop, Illustrator and Premiere Pro skills are plus
• English: Fluent written/ spoken

Requisite Education and Experience / Minimum Qualifications:

• Degree in Marketing/Advertising or related course
• Business background will be an advantage
• Min 5 years’ experience with a mix of brand, consumer and trade marketing
• Ideally experience and exposure in Sports
• Digital Marketing and FMCG experience a plus