JPMorgan Marketing Strategy Sr Associate - Paid Channels 

United States, Ohio, Columbus 

368980513

As a Marketing Strategy Sr. Associate/Paid Channels on the Consumer Bank Acquisition Marketing team, you should be a data-driven performance digital marketer to support investments in paid digital channels (paid search, paid social, affiliate, etc.) to guide new, profitable checking accounts. You will collaborate with cross-functional partners to design strategic campaigns, build bottom-up estimates, analyze performance, and identify optimization opportunities to deliver effective results against business targets.

Job Responsibilities:

• Develop strategic marketing plans using qualitative and quantitative data and producing measurable results in paid search, paid social, affiliate, display, etc.
• Navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments to plan & execute audience targeting, channel plans, and creative
• Contribute to the understanding of performance, test results, and profitability; utilize data and analytics to inform marketing decisions and optimize digital channel performance
• Act as a thought leader, presenting and discussing ideas with intent to persuade, educate, and enhance understanding across all levels of the organization
• Support ad hoc reporting, analysis, and requests involving forecasting, performance, and test results
• Develop new templates and processes to streamline execution
• Identify new tactics and channels to help Acquisition programs grow; help launch new paid digital channels
• Identify new capabilities to improve program performance; assess performance and issues proactively and recommend enhancements
• Contribute to the paid digital roadmap and an opportunity list of new things to test

Required qualifications, capabilities, and skills:

• 5+ years of marketing experience
• Performance marketing experience in digital marketing channels
• Support roadmap development and test-and-learn agendas
• A fantastic partner who leads through strong collaboration; recognized as a team player
• Data-driven and analytical, while also being a creative problem-solver
• Focused on how marketing drives quantifiable business results
• Vigorous and thorough in their management of details; proven ability to take initiative
• Excels at managing multiple initiatives simultaneously within tight deadlines
• Comfortable with continuously changing priorities
• Highly proficient in Microsoft Excel and Power Point

Preferred qualifications, capabilities and skills:

• Expertise in digital marketing and paid media is preferred
• Financial services industry experience preferred