IBM Growth Product Manager 

Ireland, Dublin 

366551545

Your Role and Responsibilities
A Growth Product Manager specializes in driving user acquisition, adoption, and usage growth of the product. You lead growth teams and develop experiments to optimize user onboarding, conversion rates, and retention. You are expected to have a deep understanding of user behavior and digital journey dynamics with the ability to develop and execute the roadmap of growth actions for your product. You are expected to have critical thinking, a user-centric mindset, a data-driven approach and entrepreneurial spirit. You’ll work closely with marketing, sales, design and development to ensure product outcomes and growth targets are met.

• Defining the PLG strategy, including use case, user personas and try offers
• Setting overall priority of initiatives, and the execution of experiments and actions
• Organizing weekly cross-functional growth meetings to drive initiatives to outcomes
• Co-creating the design of entry-level packaging and pricing for new client acquisition
• Collaborating cross-functionally on the digital discover, try and buy experiences of the inbound funnel with a focus on trial performance
• Interpreting funnel health, trial progression and driving product instrumentation to make data-driven decisions

Data Analysis and Interpretation: Strong analytical skills with experience in interpreting funnel health metrics, trial progression, and utilizing product instrumentation to make data-driven decisions that enhance user onboarding, conversion rates, and retention.

APM Industry Knowledge: In-depth understanding of the Application Performance Management (APM) industry, including key trends, market dynamics, and competitive landscape to better position the product for success.