Oversee marketing budget and manage the execution of online and offline marketing initiatives.
Lead B2B and B2C marketing campaigns using a mix of digital advertising, content marketing, SEO/SEM, and performance-driven marketing.
Organize exhibition and customer facing events to promote our brand.
Manage social media channels and content creation, ensuring a consistent and engaging brand voice across platforms.
Collaborate with customers on co-marketing initiatives to expand market share.
Create compelling marketing content, such as case studies, sales presentations, social media campaigns, and thought leadership pieces.
Work closely with the sales team to align marketing efforts with business development goals and revenue growth.
Ensure brand consistency across all marketing channels and maintain a strong regional presence.
Prepare and deliver marketing performance reports and presentations for the Country Manager, providing strategic insights and recommendations for continued growth.