Capital One Senior Manager-B2B & Channel Marketing 

United States, California, San Francisco 

360107988

Senior Manager-B2B & Channel Marketing

Responsibilities

• B2B Marketing Strategy – Develop and execute multi-channel marketing strategies to drive brand awareness, demand generation, and customer engagement.

• Channel Marketing Programs – Design and implement marketing initiatives that empower channel partners, including co-branded campaigns, partner enablement, and joint go-to-market efforts.

• Lead Generation & Demand Gen – Drive measurable pipeline growth through targeted campaigns, including content marketing, email marketing, paid media, webinars, and events.

• Partner Enablement – Develop marketing materials, sales collateral, and training programs to support channel sales efforts and improve partner effectiveness.

• Messaging & Content Development – Create compelling messaging, case studies, whitepapers, and thought leadership content tailored for B2B audiences.

• Performance Tracking & Optimization – Leverage data and analytics to measure campaign performance, optimize marketing spend, and improve conversion rates.

• Collaboration & Stakeholder Management – Work closely with sales, product, and external partners to align marketing efforts with business objectives.

• Event & Webinar Strategy – Plan and execute industry events, partner summits, and virtual engagements to strengthen relationships and generate leads.

Basic Qualifications

• Bachelor’s Degree or Military Experience

• At least 7 years of experience in B2B marketing, channel marketing, or demand generation, preferably in SaaS, technology, or enterprise solutions.

Preferred Qualifications

• Channel Marketing Expertise – Proven ability to develop and execute channel marketing programs that drive partner engagement and sales.

• Demand Generation Mastery – Strong background in lead generation strategies, marketing automation, and sales funnel optimization.

• Content & Brand Storytelling – Ability to craft compelling content and messaging tailored to enterprise buyers and channel partners.

• Analytical & Data-Driven – Proficiency in marketing analytics, KPIs, and optimization strategies. Experience with CRM and marketing automation tools (e.g., HubSpot, Marketo, Salesforce).

• Cross-Functional Leadership – Strong collaboration skills, with experience working across sales, product, and external partners.

• Event & Digital Marketing Experience – Experience managing events, webinars, and digital campaigns for brand awareness and pipeline growth.

• MBA

McLean, VA: $170,800 - $194,900 for Sr. Manager, Marketing New York, NY: $186,300 - $212,700 for Sr. Manager, Marketing San Francisco, CA: $186,300 - $212,700 for Sr. Manager, MarketingThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.