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Facebook Marketing Science Consultant United States, Texas, Austin 359329327
22.05.2025
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The person in this role will be responsible for building strategies and proactive initiatives executed globally in partnership with our various channels. They will be responsible for identifying opportunities to develop and refine different treatments and supporting the go to market strategy for different initiatives focused on driving value for our advertisers.
Marketing Science Consultant Responsibilities
- Design proactive programs and treatments (research & analytics initiatives or other go to market strategies) that can help the small businesses onboard to advertising and grow.
- Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising
- Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small business segments grow
- Work closely with sales, product, and other cross-functional team to drive direct impact on small business marketing strategy
- Communicate results and illustrate suggestions in alternative ways to stakeholders and partners
- Build processes that scale ad-effectiveness research initiatives
- Advocate for small businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mind
Minimum Qualifications
- Bachelor's degree in a directly related field, or equivalent practical experience.
- 8+ years of experience in a quantitative field, such as consulting, market research, media research
- Experience in working with large datasets and using SQL or similar tools for data extraction and manipulation
- Experience communicating complex concepts to non-technical audiences
- Direct experience scoping and executing research projects with clients and or cross-functional stakeholders
- Experience in applied research with focus areas such as media consumption, consumer behavior or marketing effectiveness
- Experience with digital advertising measurement methods and technologies
Preferred Qualifications
- Experience working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQL
- Knowledge of dynamics and structure for sales teams
- Understanding of current media landscape and challenges small business advertisers face
About Meta
$155,000/year to $214,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about at Meta.
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