Adidas MANAGER MEMBERSHIP 

United States, California, Carlsbad 

358282490

• Support the organization transition to make membership front and center
• Establish the interaction model to drive Membership across all cross-functional teams
• Drive membership thought leadership across Early Access, Special Price, Member exclusive products, special promotions and exclusive sales events etc in the country

• Execute the membership strategy in partnership with the APAC / SEA membership team
• Oversee implementation of KPI's across engagement and monetization that would be tracked to understand the efficacy of campaigns and the program in general.
• Work closely with Brand Activation, eCommerce, Retail, DPC, Franchise and other stakeholders to ensure membership is front and center

• Executing the Membership strategy
• Accountable for membership KPI’s for the country
• Partner with cross – functional teams to leverage national campaigns
• Collaborate with APAC / SEA Membership to leverage developed intelligence and systems expertise
• Partner with agencies and be fact based in conceptualizing campaigns
• Accountable for ensuring membership initiatives and deliverables are executed as per plan

• Track and adhere to budget when required
• Support business cases with clear rationale as and when needed

• Understanding of the membership systems
• Understanding of global brand GTM process
• Awareness of best practices in the industry to continuously evolve membership

• Accountable for all membership projects
• Own, share, and lead implementation of best practices
• Seamless cross-functional stakeholder management and partnership

• Brand Activation
• Concept to Consumer
• Retail
• eCommerce
• Digital Brand Activation
• SEA Membership

• Ability to work in a fast-paced environment with different international cultures
• Ability to handle ambiguity and untangle complex situations into actionable activities
• Solutions-oriented approach and entrepreneurial mindset
• Solid understanding of digital landscape and KPIs
• Good problem solving skills

• Bachelor’s in Engineering/Economics/Marketing/Business Administration preferred
• Enthusiastic about Membership
• 3 to 5 years of progressive Marketing/CRM/Membership/Loyalty/eCommerce experience in sports business, cosmetics, consumer goods, marketplaces, etc (Indicative)
• Good story telling skills
• Fast learner, proactive working attitude, and strong project management experience