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Philips Consumer Marketing Manager Latvia, Vidzeme, Riga 354439417
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Consumer Marketing Manager
Your role:
To develop 1 to 3 year Marketing plan, using all resources available which ensures targeted Market Share growth; ;
To be responsible for precise benchmarking per SKU;
To be responsible for the SKU long-term forecasting;
To manage the product range assortment;
To initiate proactively and execute the marketing activities ATL and BTL on national level;
To work in close cooperation with PR, On-line, Trade Marketing, Key Account managers, DP manager to ensure integrated approach to communication and category planning;
To be responsible for ROI evaluation;
To deeply analyze the researches available, share on findings, initiate and conduct additional studies;
To be responsible for coordination and consolidation of product related translations;
To ensure constant, good, effective information flow;
To fulfil other tasks defined by management to increase Philips turnover and grow Market Share.
To manage top and bottom line of the P&L for the BU/category
To run the annual business planning cycle for the BU/category
To own the local market introduction process per proposition
To act as prime interface to BU Regional MMsYou're the right fit if you have:
Higher education (preferably in Marketing)
Business or marketing-related degree or equivalent professional qualification
3+ years of experience in product management
Experience in all aspects of developing and maintaining marketing strategies
Proven experience in customer and market research
Relevant product and industry knowledge
Fluent English
Advanced PC user (MS Excel, PowerPoint, Access; SAP)
Technical marketing skills
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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