Td Bank Senior Manager Corporate Communications - Public Affairs DC 

United States, District of Columbia, Washington 

346918235

Washington, District of Columbia, United States of America

$110,760 - $178,880 USD

Job Description:

The Senior Corporate Communications Manager of Public Affairs is a senior leader within the US Corporate and Public Affairs [CAPA] department, responsible for helping to build reputation and engaging stakeholders in Washington DC and TD's other key markets from Maine to Florida. The person occupying this role will work closely with the CAPA team, including government relations, the business, market leaders, and community impact partners to strengthen TD's profile as a corporate citizen.

• Develop a sustained public affairs function to increase TD's visibility and strengthen reputation with policymakers, policy influencers, and similar audiences; engagement and visibility efforts would focus primarily on Washington, D.C. but also extend to key TD markets, such as Philadelphia and New York.

• Develop relationships with policy-focused journalists and columnists to help ensure media coverage accurately represents TD's business, operations, footprint, services, initiatives, and position on key issues.

• Represent TD on the communications committees/functions of the trade and business associations where TD maintains membership, such as the Bank Policy Institute and the Consumer Bankers Association.

• Serve as an on-the-record spokesperson for the bank for media coverage focused on regulatory, legislative, or other policy developments.

• Design and implement campaign style engagement tactics to tell a positive story of TD to policy audiences in Washington and key markets through tactics such as digital engagement, events,sponsorships/partnerships,content creation, and media affairs.

• Work closely with Government Affairs, Legal, the business, and corporate citizen partners to develop deep understanding of TD's business operations, products, services, and initiatives for proactive engagement/story telling with key audiences.

• Together with Government Affairs, develop and implement proactive and reactive narratives and engagement strategies for key pieces oflegislation/regulationat both the federal and state levels.

• Together with Government Affairs, execute a modernized political action committee (PAC) campaign and engagement initiative.

Depth & Scope:

• Oversees multiple and/or complex communicationsprojects/programs/strategiesthat may impact several businesses/product lines
• Recognized as top level communications expert within the organization and requires significant in-depth and/or breadth of expertise in a complex field and knowledge of broader related areas
• Role requires substantial integration of projects/programs involving significant scope, strategic impact and complexity
• Role requires substantial relationship management breadth and influence in leading strategic initiatives, planning and/or integrating executional activities
• Integrates knowledge of the enterprise function's or business segment’s overarching strategy in leading program design, policy formulation or operating standards within one or more areas of expertise
• Anticipates emerging business trends and regulatory/risk issues as a basis for recommending large-scale product, technical, functional or operations improvements
• Serves as a source of expert advice providing leadership guidance to senior management in field of specialty
• May lead team(s) of related specialists/experts
• Advises on execution strategy and leads the development and deployment of functional programs or initiatives within their own field or across multiple specialties
• Solves unique and ambiguous problems with broad impact
• Requires innovative thinking to develop new solutions
• Impacts the technical or functional direction and resource allocation of part of an enterprise function or business segment
• Engages stakeholders to take action; influences change; frames information in a broader organizational context
• Identifies and leads problem resolution for project/program complex requirements related issues at all levels

Education & Experience:

• Undergraduate degree or relevant professional certifications, designations, or equivalent required
• 10+ years relevant experience
• Advanced knowledge of multiple communications disciplines, media channels, internal/external audiences, public relations, consulting principles, lines of businesses supported, banking industry, and customers supported
• Knowledge of current and emerging competitor and market trends
• Knowledge of risk management environment, standards and regulations
• Ability to manage a budget and work within the constraints of that budget
• Ability to contribute to strategic direction of the function and provide advice to senior leadership
• Ability to establish goals and objectives that support the strategic plan
• Skill in mentoring, coaching and performance management
• Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
• Ability to exercise sound judgement in making decisions
• Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills
• Ability to work collaboratively and build relationships across teams and functions
• Skill in using analytical software tools, data analysis methods and reporting techniques
• Skill in using computer applications including MS Office
• Ability to analyze, organize and prioritize work while meeting multiple deadlines
• Ability to work successfully as a member of a team and independently
• Ability to handle confidential information with discretion

Preferred Skills:

• In lieu of an undergraduate degree and 10+ years of relevant experience, TD will consider those with a Bachelor's Degree and 7+ years of relevant experience.
• Strong written and verbal communication skills
• Financial Service industry experience preferred
• Strong Public Affairs skills

Customer Accountabilities:

• Understands key business partners' objectives, direction and ongoing initiatives and advises the leadership teams on appropriate communication strategies and tactics
• Develops/manages the execution of internal/external strategic and tactical communications on behalf of senior management, ensuring the enhancement of TD's presence with key stakeholders, highlighting TD's brand, community, and innovation initiatives
• Manages on-going relationships with key business partners and/or third parties to coordinate all internal/external communication activities and project deliverables
• Provides communication consulting to key business partners, performs appropriate due diligence, assists in developing and delivering key messages applying internal communication standards and processes
• Develops and implements a process for coordinating, prioritizing and distributing all broad internal/external communications, utilizing appropriate delivery channels
• Develops and establishes form and content standards for internal/external communication channels and various mediums by partnering with other key stakeholders and/or third parties
• Develops, manages and evaluates effectiveness of internal/external communication vehicles and delivery channels that support strategy
• Prepares and manages communication budgets for each project within the agreed upon parameters
• Manages assigned projects from scoping/briefing to launch/fulfillment, following established processes, privacy processes and visual/brand standards
• Participates in project scoping and preplanning sessions, proactively providing partners with advice and expertise on recommended tactics and solutions
• Provides ongoing communication to ensure appropriate stakeholders are notified of progress or changes in content, budget, direction, timeline or status and escalates as appropriate
• May create/manage the implementation of digital and social content strategy across multiple channels for internal/external stakeholders
• Proactively acknowledges errors; notifies management promptly where appropriate, and works with team to resolve
• Develops proactive public relations campaigns that drive share of voice and enhance the brand
• Provides strategic media counsel support and acts as a bank spokesperson when appropriate
• Exercises judgment in dealing with sensitive reputational issues and provides counsel to executives
• Drives leading-edge use of visual media: video, photography, interactive digital features and infographics, to tell TD's stories in compelling, engaging and immediate ways

Shareholder Accountabilities:

• Manages project budgets within forecasted spend
• Arranges for timely billings, maintains progress billing standard and promptly communicates variances
• Confirms quarterly forecast amounts (invoices and estimates) for quarterly budget lockdown
• Identifies ways to increase production efficiencies in order to maximize Communications dollars spent on all Communications programs
• Prioritizes and manages own workload to meet service level requirements for service and productivity
• Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)
• Ensures respectiveprograms/policies/practicesare well managed, meet business needs, comply with internal and external requirements, and align with business priorities
• Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
• Protects the interests of the organization – identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues
• Conducts internal and external research projects; supports the development/delivery ofpresentations/communicationsto management or broader audience
• Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness ofprograms/policies/practices
• Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist
• Applies subject matter expertise in the discipline, provides guidance, assistance and direction to others
• Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
• Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
• Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite

Employee/Team Accountabilities:

• Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest
• Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
• Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
• Participates in personal performance management and development activities, including cross training within own team
• Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
• Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
• Leads, motivates and develops relationships with internal and external businesspartners/stakeholdersto develop productive working relationships
• Contributes to a fair, positive and equitable environment that supports a diverse workforce
• Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally

Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%

• Domestic Travel – Occasional
• International Travel – Never
• Performing sedentary work – Continuous
• Performing multiple tasks – Continuous
• Operating standard office equipment - Continuous
• Responding quickly to sounds – Occasional
• Sitting – Continuous
• Standing – Occasional
• Walking – Occasional
• Moving safely in confined spaces – Occasional
• Lifting/Carrying (under 25 lbs.) – Occasional
• Lifting/Carrying (over 25 lbs.) – Never
• Squatting – Occasional
• Bending – Occasional
• Kneeling – Never
• Crawling – Never
• Climbing – Never
• Reaching overhead – Never
• Reaching forward – Occasional
• Pushing – Never
• Pulling – Never
• Twisting – Never
• Concentrating for long periods of time – Continuous
• Applying common sense to deal with problems involving standardized situations – Continuous
• Reading, writing and comprehending instructions – Continuous
• Adding, subtracting, multiplying and dividing – Continuous

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.

Our Total Rewards Package

awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition.

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.