Perion VP Analytics Commerce 

United States, Wisconsin, Oshkosh 

341696724

As Vice President of Analytics, Commerce at Undertone, you will lead strategic data-driven initiatives, drive actionable insights, and optimize decision-making processes. Leverage your expertise to enhance our commerce analytics, foster cross-functional collaboration, and propel data-driven innovations in the dynamic landscape of digital advertising and commerce retail.

Responsibilities:

• Manage the analytics group for the Commerce Media vertical division
• Lead internal client-facing analytics team to provide outcome measurement and campaign insights
• Application and development of data-driven measurement, predictive modeling, personalization and media acquisition/modeling
• Develop proactive and creative measurement and attribution models and methodologies for clients
• Liaison between Undertone and 3^rdparty measurement solutions providers
• Work closely with Product, Data, and Engineering to build new measurement solutions and performance optimization solutions
• Interface regularly with Marketing to publish trade articles and establish thought leadership in the market around Analytics and Measurement
• Build a class-leading team of Analytics and Decision Science experts

Requirements:

• 10+ years of experience in senior analytics roles with specialty knowledge in Retail and CPG verticals
• Strong management and consultative skills
• Familiarity with measurement solutions, digital KPIs and media acquisition
• Demonstrated ability to drive research, planning, development and launch of new measurement solutions
• Deep knowledge of leading category measurement landscape
• Understanding of programmatic media marketplace
• Familiarity with coding (SQL a must)
• Team player with excellent communication skills and ability to influence cross-functional teams