EY Brand Research & Insights Manager year contract 

Poland, Lower Silesian Voivodeship 

338319520

Brand Research & Insights Manager (1 year contract)

Hybrid model: 2 days office/3 days remote

Your key responsibilities

• Support Global Brand Survey research:
• Assist in the design and execution of global brand survey studies to monitor brand health and perception across various markets, and our progress towards are All in brand ambitions.
• Analyze research findings to identify trends, strengths, opportunities, and areas for improvement.
• Help develop and maintain automated reporting systems that provide insightful reports for stakeholders. Ensuring that reports are user-friendly and accessible to stakeholders, facilitating data-driven decision-making.
• Brand insights development: Collaborate in synthesizing brand research and other data sources to generate actionable brand insights that inform progress in All in, marketing strategies and initiatives.
• Google Keyword Data Analysis: Generate and analyze Google keyword data to understand search trends and behaviour. Own the production of insightful reports.
• Advertising testing support: Assist in the planning and execution of advertising tests to evaluate the effectiveness of marketing campaigns. Help analyze test results to provide recommendations for optimizing ad strategies and improving ROI.

• Ability to clearly articulate and transform data into a story.
• Engage in cross team collaboration to drive activations from start to end.
• Eager and fast learner who is willing to expand on core skills.

To qualify for the role, you must have• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• 5+ years of experience in market research, with a demonstrated ability to support brand performance initiatives.
• Strong analytical skills with proficiency in data analysis tools and software (e.g., SPSS, Excel, Google Analytics).
• Excellent communication and presentation skills, with the ability to convey complex data insights to diverse audiences.
• Experience in automated reporting and data visualization tools.
• Track record of research agency management and large multinational research programs
• Ability to work collaboratively in a fast-paced, multidisciplinary environment and manage multiple projects simultaneously.

Collaboration and Communication:
• Work closely with Brand, Marketing and Communications stakeholders, to develop research programs and insightful analyses.
• Consult on other internal research and insights programs and offer best practice advice.
• Present research findings and insights to team members and stakeholders, ensuring clarity and actionable recommendations.

Ideally, you’ll also have• Agile ways of working

Technologies and Tools:
• Platforms – Google Ads, Sprinklr, Hootsuite, LinkedIn, Facebook, Instagram etc
• Analytics – Adobe Analytics or Google Analytics.
• Data Visualization - Power BI or Tableau

• Project management
• Web Analytics Tools

What we look for

• Ability to think critically, analyze information, and make actionable recommendations
• Meticulous attention to detail, organized, and strong project management skills
• Ability to work as a part of an agile team; independent and showing flexibility during peak hours

What we offer

•Continuous learning:You’ll develop the mindset and skills to navigate whatever comes next.

•Success as defined by you:We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.

•Transformative leadership:We’ll give you the insights, coaching and confidence to be the leader the world needs.

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Diverse and inclusive culture:You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

If you can demonstrate that you meet the criteria above, please contact us as soon as possible.

In compliance with the requirements of the Whistleblower Protection Act, our company has established the Procedure for reporting breaches of law and undertaking appropriate follow-up actions. Any misconduct should be reported through the EY Ethics Hotline.