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DigitalTurbine Marketing Lead Brands & Agencies United States, New York, New York 33715005
30.06.2024
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Key Responsibilites:
- Go-To-Market strategy: Develop GTM plan in partnership with Marketing and Business leadership, translating DT’s value proposition into compelling messaging and driving the consistent implementation of DT’s narrative across all marketing activities.
- Marketing Assets: Collaborate with sales, customer success, product management, design, and content marketing teams to create content for collateral, sales tools, and other outbound deliverables and educate internal and external stakeholders.
- Sales Enablement:work with sales leadership to develop and execute training that communicates the value of new products and services to sales, account management, and content marketing teams.
- Advocacy:Drive marketing initiatives relative to influencing and cultivating relationships with thought leaders, influencers, and industry analysts who can help amplify our message.
- Market Intelligence:Surface market and competitive research insights that drive differentiated value in order to position Digital Turbine in the minds of brand marketers.
Qualifications:
- 5+years experience in Marketing, Product Marketing, Account Management, Sales, or a similar role for an AdTech company, Media Agency, or Agency Trading Desk.
- Deep understanding of programmatic advertising, including the underlying technology, commonly used KPIs, and familiarity with ecosystem players and overall value chain
- Experience with mobile-specific advertising solutions - a major advantage
- Proven experience driving marketing initiatives from ideation to execution, including storytelling, developing supporting materials, and leading sales enablement sessions.
- Passion for data-driven storytelling and ability to drive research-based marketing initiatives.
- Track record of independently creating customer-facing sales collateral such as presentations and 2-sheeters,
- Strong written and verbal communication skills and ability to collaborate effectively and manage stakeholders across functions and time zones.
- Curiosity, proactivity, and ability to work independently.
$170,000 - $240,000 a year
About Digital Turbine:
The company is headquartered in Austin, Texas, with global offices in New York, Los Angeles, San Francisco, London, Berlin, Singapore, Tel Aviv, and other cities serving top agency, app developer, and advertising markets. Listed on Deloitte Technology Fast 500 for six consecutive years since 2015 and winner of Austin Chamber of Commerce’s Company Culture in 2020.
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