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Google Analytical Lead Performance Advertising Generation United States, California, Los Angeles 335540447
25.09.2024
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Info This role may also be located in our Playa Vista, CA campus.
This role may also be located in our Playa Vista, CA campus.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in media analytics, digital advertising sales or digital media, or consulting, or 3 years with an advanced degree.
- Experience with measurement capabilities, including Marketing Mix Modeling (MMM), incrementality, store visits, and store sales.
- Experience working with advertisers, agencies, or clients.
Preferred qualifications:
- Knowledge of SQL, databases, and basic automation techniques (e.g., dashboards, automating custom reports, materializing tables).
- Knowledge of Google Search and Google Analytics 4 (GA4), inclusive of product capabilities and systems.
- Ability to analyze large datasets and distill them into actionable insights that are presented in a logical and compelling story.
- Excellent written and verbal communication skills, with the ability to deliver simple and compelling stories to audiences of all levels.
- Excellent project management skills across multiple stakeholders.
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