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Apple Senior Brand Manager China, Shanghai 33544223
21.09.2024
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Description
* Know the competitive landscape, market share data, key challenges, market trends as well as the social/PR sentiment around those products* Work with the planning team in Cupertino to deliver local market feedback and insights, ultimately driving more meaningful, creative, impactful communications* You will lead all Marcom work for the products you lead, ensuring integrations consistency in messaging across all functional deliverables and that overall timelines are met* You will conduct workshops and oversee the GC team in attendance at Cupertino workshops.* Provide a single point of contact for launch from an overall process, communications and deliverables perspective, representing GC’s needs with WW Marcom* Provide briefings on new product launches to both Geo Marcom and Sales teams* Lead the development of the annual Marketing plan collaborating across all Marcom functions as well as Education, Enterprise, PR, Sales and Finance* Develop insight-driven marketing briefs that will inspire the best possible work* Collaborate with Product Marketing, Sales and Brand teams to identify and prioritize key marketing challenges and opportunities for GC* Provide the local and WW teams with regular GC-specific insights, competitive reviews and market snapshots that could impact briefs and subsequent creative work* Work in collaboration with local agency to develop strategic initiatives for GC, empowering them with the necessary business context required to develop sound and efficient strategies.
Minimum Qualifications
- Bilingual in Chinese and English
- 12+ years of proven experience in creatively-driven agency (preferred) or client organization, preferred but not limited to the computer, software and technology industries in Greater China
Preferred Qualifications
- Able to partner closely with several business partners for strategic positioning and marketing plans integration
- Highly collaborative, establish trust, credibility, and influence across multiple partners in a highly matrix organization
- Resourceful, adaptable, creative, and results-oriented with high energy, a positive attitude, and the ability to contribute in a team environment
- Have experience supporting, understanding, and improving the creative process while balancing the needs of a creatively driven organization with an analytical and disclosed approach to marketing
- A ‘solutions-first’ thinker who can find opportunities to bring to the Apple business in the region
- Passionate about popular culture, trends, and new/emerging media and technology
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