* Know the competitive landscape, market share data, key challenges, market trends as well as the social/PR sentiment around those products* Work with the planning team in Cupertino to deliver local market feedback and insights, ultimately driving more meaningful, creative, impactful communications* You will lead all Marcom work for the products you lead, ensuring integrations consistency in messaging across all functional deliverables and that overall timelines are met* You will conduct workshops and oversee the GC team in attendance at Cupertino workshops.* Provide a single point of contact for launch from an overall process, communications and deliverables perspective, representing GC’s needs with WW Marcom* Provide briefings on new product launches to both Geo Marcom and Sales teams* Lead the development of the annual Marketing plan collaborating across all Marcom functions as well as Education, Enterprise, PR, Sales and Finance* Develop insight-driven marketing briefs that will inspire the best possible work* Collaborate with Product Marketing, Sales and Brand teams to identify and prioritize key marketing challenges and opportunities for GC* Provide the local and WW teams with regular GC-specific insights, competitive reviews and market snapshots that could impact briefs and subsequent creative work* Work in collaboration with local agency to develop strategic initiatives for GC, empowering them with the necessary business context required to develop sound and efficient strategies.