Cisco Purpose Writing Content Lead 

United States, Georgia, Atlanta 

330052346

Application window is expected to close on Monday, July 29th, 2024.

Key Responsibilities:

• Purpose Report Writing and Editing:
• Contribute to the development of Cisco's annual Purpose Report, outlining the company's social impact and sustainability efforts.
• Collaborate with cross-functional teams to gather accurate data and stories.
• Write, edit, and proofread report content to ensure clarity, coherence, and alignment with Cisco's brand voice.
• Blog Content Management:
• Oversee the content calendar for Cisco's purpose-related blog, ensuring a steady stream of relevant and engaging content.
• Write and edit blog posts that highlight Cisco's initiatives, partnerships, and impact stories.
• Work with internal contributors and external thought leaders to source diverse perspectives and insights.
• Optimize content for SEO and ensure consistency with Cisco's messaging and branding guidelines.
• Track and analyze engagement metrics and provide strategy recommendations to improve reach.
• Partner with teams to amplify blogs internally and externally, across Webex spaces, marketing campaigns, emails, events, and more.
• Purpose Narrative Thought Leadership:
• Develop and articulate Cisco's purpose narrative, positioning the company as a leader in corporate social responsibility.
• Partner with the team to develop thought leadership pieces, such as white papers, opinion articles, and speeches for executives, that promote Cisco's vision and values.
• Stay abreast of industry trends and incorporate best practices into Cisco's purpose-driven storytelling.
• Great Places to Work Narrative Writer and Editor:
• Create compelling narratives that showcase Cisco's culture, employee experiences, and commitment to being an inclusive, Great Place to Work.
• Write and edit submissions for Great Place to Work and other employer-of-choice awards.
• Collaborate with HR and internal communications teams to ensure alignment with internal messaging and employee value propositions.
• Social Media Content:
• Support the social media team in drafting compelling content related to our people and Purpose work.
• Monitor social media trends and leverage analytics to inform content decisions and measure impact.

Minimum Requirements:

Preferred Qualifications:

• Exceptional writing, editing, and storytelling skills, with a portfolio that demonstrates experience in purpose-driven content creation.
• Strong project management abilities and experience managing content calendars and production timelines.
• Ability to work collaboratively with a diverse range of stakeholders, including senior executives, CSR teams, and external partners.
• Passion for social impact and a deep understanding of CSR and ESG trends.