3M Global Consumer & Market Intelligence Leader 

United States, Minnesota, Maplewood 

327762389

The Impact You’ll Make in this Role:

As a
Consumer & Market Intelligence Leaderin our Consumer Business Group, you will spearhead the transformation of our consumer insights and analytics capabilities, driving measurable growth across our Consumer Packaged Goods (CPG) portfolio. You'll lead a dynamic team developing innovative strategies that leverage advanced technology and cutting-edge processes to extract actionable insights from diverse data sources. Your role will be pivotal in shaping our brands' future by providing actionable recommendations and strategic guidance by leveraging insights, analytics, and technology to formulate holistic intelligence on consumers and markets

Here, you will make an impact by:

• Leading the transformation of consumer insights and analytics capabilities using advanced technology and innovative processes, to transform data to insights to strategy.
• Developing new holistic learning plans for brands covering consumer behavior, syndicated data, customer data, predictive models, AI, market trends, and competitive landscapes
• Creating and managing intelligence tools to collect and disseminate market and consumer insights
• Collaborating with global insights, analytics, and data science resources to coordinate learning , intelligence dissemination and influencing Key stake holders on strategy
• Integrating data strategies, AI, and advanced analytics into existing workflows for deeper, faster, and more actionable insights
• Working with brand and finance teams on effectiveness measurement approaches, including campaign ROI and marketing mix modeling
• Providing insight feedback loops to improve spending, market optimization, and agility
• Collaborating with the digital commerce team on rich insights and performance measurement
• Procuring new agency capabilities and developing internal approaches to improve effectiveness
• Managing budget strategy and distribution to align with the highest business priorities
• Coaching and developing direct reports through organizational leadership

Your Skills and Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor's degree or higher (completed and verified prior to start) in Marketing, Business, Economics, Analytics, Data Science, or a related field from an accredited institution
• 5+ years of experience in consumer insights, analytics, or related roles, with at least three years in a leadership position

Additional qualifications that could help you succeed even further in this role include:

• Master's degree in Marketing, Business, Economics, Analytics, or a related field
• Proven experience in consumer insights, market intelligence, and data analytics leadership
• Demonstrated ability to develop strategic recommendations from firsthand analysis of multiple data sources and formats
• Compelling communication skills with the ability to influence stakeholders at all levels
• Experience driving organizational transformation and fostering a culture of innovation
• Proven ability to approach problems from new directions and drive innovative thinking.
• Experience working in a highly matrixed organization
• Strong understanding of data mesh principles and experience implementing data-driven strategies
• Experience in collecting or scraping digital consumer signals including search and traffic data, social sentiment, ratings and review data, chat data, etc.
• Experience with digital commerce analytics and performance measurement
• Experience with effectiveness measurement approaches such as marketing mix modeling and brand health tracking
• Hands-on experience with AI/ML applications in consumer insights and market intelligence
• Familiarity with budget management and investment strategy in a consumer goods context

Please access the linked document by clicking select the country where you are applying for employment, and review. Before submitting your application, you will be asked to confirm your agreement with the terms.