Salesforce Senior Product Marketing Manager 

United States, Washington, Seattle 

307067888

Job Category

Marketing & Communications

Job Details

Responsibilities:

• Develop and Lead Thought Leadership Strategy:

  • Define, develop, and execute Slack's overarching thought leadership strategy, aligning with product roadmap, business objectives, and market trends.

  • Identify key industry trends, customer pain points, and competitive dynamics to inform and shape our thought leadership agenda.

  • Create Slack’s POV and position Slack as a visionary leader in the future of work, enterprise collaboration, and the application of AI in the workplace.

  • Partner closely with cross-functional teams to ensure alignment and amplification of key messages.

• Craft Compelling Messaging and Narrative:

  • Translate Slack capabilities and strategic initiatives into clear, concise, and compelling narratives for various audiences (customers, analysts, media, internal stakeholders).

  • Develop core messaging frameworks, value propositions, and proof points that differentiate Slack.

  • Ensure consistent and impactful messaging across all external and internal communications channels.

• Drive Content Strategy & Development:

  • Oversee the creation of high-impact thought leadership content, including whitepapers, research reports, executive presentations, blog posts, articles, webinars, and more.

  • Lead the Slack digital content efforts for, resource library, and blog site working closely with PMM subject matter experts on product details.

  • Collaborate with internal subject matter experts, PMM teams, sales, and external agencies to produce content that educates, inspires, and persuades.

  • Measure the effectiveness of content and optimize strategy based on performance data and market feedback.

• Strategic Analyst Relations & Category Creation:

  • Work hand-in-hand with our Analyst Relations team to build strong relationships with key industry analysts (e.g., Gartner, Forrester, IDC).

  • Lead the development of analyst-facing narratives, briefings, and presentations that articulate Slack's vision for the future of enterprise communication and collaboration.

  • Actively drive category creation and definition efforts with analysts, positioning Slack as the essential platform for the modern enterprise, influencing their research and market guidance.

  • Leverage analyst insights to refine messaging and identify new thought leadership opportunities.

  • Work across Salesforce to leverage analyst relations in cross-cloud efforts, identifying areas for Slack messaging.

What you'll bring:

• 8+ years of experience in product marketing, content strategy, or a related field within a B2B SaaS environment, with experience in a senior management or lead role focused on thought leadership.

• Proven track record of success in category creation/definition or significantly influencing market perception through strategic messaging and analyst engagement.

• Exceptional product marketing skills: Ability to deeply understand complex technical products and translate them into compelling, business-oriented value propositions.

• Mastery of content strategy and development: Demonstrated ability to plan, execute, and measure the impact of high-quality thought leadership content across various formats.

• Strong experience working with industry analysts: Proven ability to build relationships, conduct effective briefings, and influence analyst research and reports.

• Outstanding written and verbal communication skills: A natural storyteller with the ability to articulate complex ideas clearly and persuasively to diverse audiences.

• Strategic thinking and analytical capabilities: Ability to synthesize market data, competitive intelligence, and customer insights into actionable strategies.

• Executive presence and presentation skills: Comfortable and confident engaging with senior leaders internally and externally.

• Self-starter with a proactive and collaborative work style: Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.

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Posting Statement

For Washington-based roles, the base salary hiring range for this position is $155,400 to $213,800.