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EY Email Campaign Specialist 
India, Karnataka, Bengaluru 
3067472

23.06.2024

Roles and Responsibilities

  • Must be well versed and have sound hands on knowledge of Salesforce Marketing cloud
  • Create various email lists, Data Extensions and campaigns in SFMC
  • Create and design various CTAs and email templates in SFMC and run email campaigns
  • Create email journeys, email automations in SFMC
  • Determine email marketing KPIs
  • Share and discuss the report performance with the Campaign performance analyst
  • Suggest methods for improvements of email performance and templates
  • Segment lists based on behaviours like past email engagement and website interactions
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
  • Assist in documenting technical solutions for new projects and integrations
  • Support existing integrations between Salesforce and other boundary systems using Salesforce & 3rd party APIs, develop new interfaces as needed
  • Document and develop code according to specifications and standards
  • Act as an escalation point for technical issues

Other Skillsets:

  • Knowledge of SFMC is a must
  • 3-8 Years of experience in requirement gathering and email journey development
  • Proven experience in SFMC
  • Understanding of Email campaign development life cycle
  • Target audience segmentation
  • Litmus email test experience
  • Should have hands on experience on Ampscript, HTML, JavaScript, API integration



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