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Apple Content Strategist AppleCare Digital LLM Gen AI knowledge 
United States, California, Sunnyvale 
306010827

25.03.2025
Description
Quality content is a central component for AppleCare’s Generative AI performance. In this role, you’ll blend traditional content strategy with the forefront demands of Generative AI to help AppleCare build incredible, seamless experiences for our customers and teams. You’ll apply your understanding of internal and third-party LLMs with authoring standard processes, tracking content performance and identifying areas for improvement. You’ll collaborate to define workflows and quality standards to optimize generative outputs from AppleCare Digital’s content. Additional responsibilities include:Make content optimization and authoring standards recommendations, then support change management and governance.Combine data analysis and creative thinking to optimize content, synthesizing requests and inputs from a variety of sources.Review generative answers derived from support content and validate technical accuracy, finding ways to improve content from a design and technical perspective for AI and user consumption.Lead conversations with partners to find consensus and create timelines for content creation and change.
Minimum Qualifications
  • 6+ years experience working in digital content creation, strategy, and/or related fields
  • Experience using key metrics and research to make decisions
  • A strong understanding of LLM prompt engineering, content optimization, and data-driven performance analysis
  • Experience influencing stakeholders, driving consensus, and completing projects with a cross-functional team
  • Experience with technical support and troubleshooting content
  • Knowledge of evolving technologies and their impact on content
  • Ability to thrive in high pressure environments, under tight timelines, while maintaining a strong attention to detail
  • Bachelors Degree or equivalent work experience required
Preferred Qualifications
  • Master's Degree
  • Experience with retrieval augmented generation is a plus
Pay & Benefits
  • At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
  • Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.