Key responsibility to do Market research to understand competition pricing / products / Offers / channel discount / future technology etc.
Accessories Product development and Pricing Position strategy.
Market/Dealer Sales tracking & analysis of data.
Support Dealer Business Development (Process (incl Dealer standard manual incl training aids / guidelines on accessory display (demo units) for better customer awareness etc)
Establish partnership with Independent Aftermarket players to provide service & product solutions (incl ease of incentive payments / installations etc)
Formulate and plan marketing strategies for new and existing services in ASEAN markets.
Develop seasonal, product focused, and time-limited special sales to both build pipeline orders and affect immediate sales.
Seeks to understand industry, consumer and category trends and translates those insights into actionable business recommendations to achieve the VP business goals and objectives.
Working in partnership with Market Field Operations for deployment of various market led VP business campaigns/marketing.
Increase the sales & expand the offerings of VP products; leverage existing channels and explores areas to market the same (ecommerce / wholesale etc)