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Facebook Product Marketing Manager Wearables Future Devices United States, California, Los Angeles 295797832
03.04.2025
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At Meta, we’re building the future of human connection and the technology that makes it possible. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds.
Product Marketing Manager, Wearables, Future Devices GTM Responsibilities
- Develop and validate audience definition and sizing, product positioning, naming, and go-to-channel
- Maintain an ongoing canonical understanding of the wearables ecosystem, and competitive landscape, to identify Go-To-Market considerations, emerging use cases, and other growth opportunities
- Lead the development of out-of-the-box Go-To-Market plans for new-to-world products, and drive integrated efforts across cross functional teams
- Partner with marketing, communications and sales teams to create product marketing communications, including press releases, blog posts, campaigns, presentation materials, etc.
- Influence cross-functional teams (PM, Eng, Design, etc.) to consistently build with our customer at the core, by building relationships, backing up claims with solid data and analyses and make change through aligned goals
Minimum Qualifications
- BA/BS degree in marketing, business, product development, or relevant work experience
- 7+ years of relevant product marketing experience influencing product roadmaps and developing go to market strategies in close partnership with product teams
- Experience managing a high volume of complex and ambiguous programs, with significant self-direction and structure recommendations
- Demonstrated balance of analytical thinking, putting forth clear and compelling vision, problem solving, and out of the box thinking in building net-new categories or product areas
- Experience working in fluid environment, adapting, spotting issues early, and escalating
- Experience using data and insights to inform and influence product strategy
- Experience presentint to executives and putting together documents and resentations
- Growth mindset, views problems as opportunities and ambiguity as adventure
Preferred Qualifications
- 3+ years of experience launching physical consumer products (for example consumer electronics)
- Experience or domain knowledge in artificial intelligence, augmented reality, virtual reality, mixed reality, and/or AI wearable and smart glasses devices
- Experience identifying and analyzing long term, critical problems facing the relevant areas of the business and drove solutions for them – including, marketing, sales, supply chain, and finance
- Experience with retail and point of salestrategies for consumer electronics, including product demos and education
- MS/MBA degree in marketing
About Meta
$158,000/year to $223,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about at Meta.
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