Bring consumer and sport/street insights into your concepts
Execute the category direction and drive implementation
Work with all creation functions to deliver product concepts and execute strategic plans to win local markets.
Create ranges within the category from both an image and commercial point of view
Key Responsibilities:
Proactively manage range direction and sharpen the creation direction within the sport/street area to create leading products winning the market.
Propose a clear strategy for the range and execution plan, be considered as a range expert bykey relationteam and markets.
Good understanding of the product creation process whilst managing all tasks within the given time frames, with special attention to speed to market
Work within cross-functional teams and with interlinked departments to enable an efficient product creation process with an optimum product outcome
Actively analyze business, draw conclusions and propose action steps
Strong knowledge of product information systems and the interlinking functionsto maintain and enable smooth product info updating.
Prepare and present ranges and business-related topics - with respective audience in mind - by using relevant structure and content
Actively provide input for setting the CtC (Concept to Consumer) direction and implement it into relevant ranges in partnership with CtC counterparts
Work independently on projects and follow up on project development, be proactive, flexible, solution driven to ensure project delivery.
Key Relationships:
Maintain a strong relationship and ensure constant dialogue/feedback with
Business unit and across other BU´s
Cross-functional team (Design, Operations, Materials, Costing, Planning, Process)
FTW team to create concrete head to toe look
Knowledge, Skills and Abilities:
Strong knowledge of sport/street industry and familiar with local market landscape to ensure right strategic findings to win
Deep product knowledge ofproduct creation, consume and retail knowledge in regard to fulfill different needs within GCA market.
Strong communication skills - transport and delivering information clear and effectively
Cooperate well and effectively to maintain and develop trustful relationshipswith cross function
Work independently as well as part of a team
Plan and prioritize daily working time effectively with the ability to work in a fast-paced environment
Strong analytical skills, be solution driven and result oriented
Ability to travel
Actively interested in lifestyle and/or fashion,
Requisite Education and Experience / Minimum Qualifications:
College degree, preferably in marketing / business / fashion
Minimum of 4 years Product Marketing experience with APP background in/or Sport/Street/Fashion brands, experienced in large business scale will be preferred
Experience in trade, vertical retail business model or sales is helpful
Fluent in English
PC skills (MS Office programs, especially PowerPoint and Excel)