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Citi Group Onboarding Product Manager 
Malaysia, Penang, George Town 
29471143

25.06.2024

Responsibilities:

  • Manage a team of professional to accomplish established goals and conduct personnel duties for team (e.g. performance evaluations, hiring and disciplinary actions)
  • Manage strategic program roadmap, program/product launch, and program marketing to gain maximum benefit from each product
  • Monitor client and competitor market research to ensure successful execution of a marketing plan spanning product, brand, acquisition, customer and retention, and improving performance, brand preference, and client engagement
  • Develop plans and execute functional strategies for a country, group of countries, region, or business requiring coordination and integration across units
  • Manage day-to-day product marketing for core products such as product delivery, client experience, and client communication strategies as well as help the team prioritize, negotiate, and remove obstacles to achieve business results
  • Participate in development of client valued propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clients
  • Oversee program life cycle including market demands, technology trends, and the competitive field as well as develop and communicate a business plan to approach the marketplace
  • Define and launch new products, features, and capabilities including defining the product/feature and go-to-market strategy, and participate in technology development and market launch activities
  • Engage with external partners and/or vendor relationships, engage in negotiations, manage ongoing relationships, and prepare agreements
  • Deploy profitable marketing strategies, lead conceptualization and implementation of key growth initiatives, and maintain current market intelligence on the overall industry verticals and competitors
  • Assist in building new relationships in supported verticals using available tools such as industry publications, direct mail, internet presence, trade shows, calls, and strategic alliances
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications:

  • 6-10 years of relevant experience
  • Previous supervisory experience across multi-function and/or global business
  • Experience with banking and investment products
  • Working knowledge of the different systems, theories, and practices relevant to a function as well as practical experience of multiple business cycles
  • In-depth knowledge of industry and competitor products/services
  • Working knowledge of industry practices and standards
  • Working knowledge of strategic direction of the function within the business as well as a solid conceptual/practical grounding in function and/or area of expertise
  • Ability to develop strategy, resources, and inspire a diverse set of individuals
  • Consistently demonstrates clear and concise written and verbal communication
  • Demonstrated negotiation skills

Education:

  • Bachelor’s degree/University degree or equivalent experience
  • Master’s degree preferred

Drive product and proposition development, road map, concept to implementations, communication, and product management

Translate concepts into designs that illustrate simplicity, despite complexity of the system

Identify client pain points through review of internal and Client-facing processes, internal processes, and Client feedback

Perform ongoing data insights on the execution and effectiveness of onboarding processes, including root cause analysis to understand required process changes to improve Client experience and outcomes; leverage data assets to speed up client onboarding

Track industry trends and adoption, fin-techs, competition, and industry groups to know which products/solutions excel and which are defining the future

Product Management and Development


Time Type:

Full time

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