IBM Intern – Digital Analytics 

United States, New York, New York 

292430136

This role supports our IBM.com team, which is responsible for continually advancing our site experience to delight visitors, enable them to easily complete their objectives, and compel them to raise their hands and engage with the IBM team. As a Digital Analytics intern, you would sit within Web Performance and may drive efforts around:

• Measuring IBM.com’s ability to deliver valued interactions
• Assist in collecting, analyzing, and reporting on web traffic and user behavior using Adobe Analytics.
• Support the implementation and maintenance of Adobe Analytics tags through Adobe Launch.
• Conducting end-to-end analysis and communicating actionable insights and recommendations to the broader Web team to support our continuous improvement and iteration
• Developing scalable analytical solutions that provide data-driven and optimization insights
• Working with large, complex data sets and extracting knowledge or insights to solve difficult problems, applying analytical methods as needed

This role is based in New York, NY.
Required Technical and Professional Expertise

• Currently enrolled in an accredited University
• Available for an internship in Summer 2025
• Rising senior for the 2025-2026 school year
• Passionate about marketing, data science, data, analytics, or a related field
• Fluent in English; strong written and verbal communication skills
• Problem-solving and analytical skills
• A strategic, consultative, data-driven mindset

Preferred Technical and Professional Expertise

• Basic knowledge of digital marketing
• Basic experience with Adobe Analytics or Google Analytics is a plus
• Basic understanding of HTML, JavaScript, or other web technologies is a plus
• Excel and PowerPoint for data visualization