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Apple Digital Media Performance AdTech Specialist Marcom United States, California, Sunnyvale 289209177
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As our digital performance specialist, you will build upon our current performance media approach, testing aggressively and explore new ad tech opportunities. You will also ensure results and learnings are paid forward and socialized to all cross functional partners.
- At least 10 years of experience in media advertising plus familiarity with retail or e-commerce media
- Experience in initiating, briefing and executing, effective performance campaigns specifically across search and amazon
- Deep understanding of digital ad tech, keyword and bid strategies across various ad platforms
- Experience partnering cross-functionally with teams and 3rd party vendors to ensure innovative media strategies
- Experience managing large media budgets and negotiating and securing favorable media placements that align with business objectives
- Experience in developing, managing and analyzing online promotion campaigns
- Proven experience in implementing A/B testing strategies for ad creatives, audiences or platforms, improving conversion or engagement rates
- Experience in audience and media planning with extensive knowledge in performance media analytics
- Ability to move between broad strategic alignment to deep specific approaches depending on the audience
- Provide thought leadership in emerging ad technology
- International media planning or buying experience
- Strong analytical skills with the ability to influence using data
- Entrepreneurial, with the ability to thrive in demanding situations with minimum supervision
- Comfort in a creative environment or organization
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
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