Develop and execute comprehensive, forward-looking demand generation strategies to drive customer growth across BA’s key verticals (Data Centers, Healthcare, Hospitality) and region-specific markets, directly contributing to revenue targets.
Lead the implementation of demand generation initiatives that align with long-term business objectives and maximize customer value, ensuring a direct impact on the bottom line.
Collaborate closely with sales teams, providing forward-looking insights, training, tools, and resources to strategically guide them toward long-term revenue opportunities.
Ensure that sales strategies are built on deep customer insights, enabling the team to prioritize high-growth opportunities rather than short-term targets.
Strategic Insights:
Provide strategic recommendations that anticipate future opportunities, drive business growth, and enhance customer experiences.
Lead market segmentation analysis to identify and prioritize target customer segments aligned with BA's strategic objectives.
Stay ahead of industry trends, market dynamics, and competitive shifts, using this intelligence to guide decision-making and keep BA at the forefront of the market.
Develop and maintain relationships with industry leaders and key stakeholders, cultivating long-term sales opportunities within BA’s targeted verticals.
Deliver deep customer insights that inform future product development, marketing strategies, and broader business planning, positioning BA to meet evolving customer needs and drive sustained growth.
Team Leadership:
Build and lead a high-performing team focused on strategic sales enablement, customer growth, and demand generation, ensuring alignment with revenue and growth targets.
Mentor and develop team members, fostering a results-oriented culture of collaboration, innovation, and continuous improvement focused on achieving growth objectives.
Set clear performance expectations, conduct regular reviews, and ensure the team consistently meets or exceeds long-term growth and revenue goals.
YOU MUST HAVE
Bachelor's degree in Marketing, Business Administration, or related field;
10+ years of experience in sales, business development or related roles
7+ years people leadership experience, preferably in sales
Knowledge and experience with different go-to-market channel strategies including direct, distribution, and System
Integrators for products and services is a must.
Proven track record of driving revenue growth and achieving business targets
Proven track record of building and leading high-performing teams.
Strong strategic thinking and analytical skills
Excellent communication and negotiation skills
Ability to build and maintain relationships with key stakeholders
Ability to travel up to 50% of the time, including international as required.
WE VALUE
MBA preferred
Experience within large matrixed organizations, with proven track record of innovation, delivery, and results.
Strong analytical skills with the ability to translate complex data into actionable insights and recommendations.
Excellent communication and presentation skills, with the ability to effectively communicate findings and strategies to stakeholders at all levels.
Demonstrated ability to network and build relationships within the industry.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
Additional Information
JOB ID: HRD254542
Category: Sales
Location: 715 Peachtree Street, N.E.,Atlanta,Georgia,30308,United States