CheckPoint Product Marketing Manager 

Israel, Tel Aviv District, Tel Aviv-Yafo 

282218916

As a Product Marketing Manager, you will be a key player in driving the transformation of the Infinity Platform, AI Threat Prevention, ThreatCloud AI, Network Security, and Cyber Threat Research by helping us define the go-to-market strategy for our portfolio of products and services. Your mission will be to help us effectively position and market our products to multiple audiences across multiple industries and geographies. The target audiences include business and technical IT buyers, technology partners, channel partners and resellers, press and analysts.

• Develop strongly differentiated product positioning and messaging to drive product leadership.
• Drive product launch and develop go-to-market plans, manage development of sales enablement tools and training for field sales force and reseller partners.
• Drive outbound marketing strategies to improve awareness, share of voice, sales pipeline, and market position.
• Partner with Product Management, Sales and other Marketing teams to expand business with current customers and acquire new business.
• Develop the sales tools (PPTs, feature briefs, case studies, white papers, product brochures) to support the sales process of the company’s solutions and drive clarity and consistency of message.
• Develop thought-leadership materials designed to accelerate our business momentum and better engage customers.
• Evangelize our solutions portfolio to our customers through events, webinars and other external communications channels.
• Present our products and solutions in formal and informal settings.

• 2-5 years of Product Marketing experience.
• Excellent English .
• Experience marketing enterprise security or networking products and services.
• Hands-on experience delivering high-quality marketing materials with a creative flair to bring fresh ideas into product positioning and marketing campaigns.
• Strong writing skills are essential - must be able to create a wide range of marketing content such as: presentations, white papers, datasheets, brochures, blog posts, etc.
• Exceptional communication and strong public speaking and presentation skills.
• Ability to communicate effectively to both technical and business level audiences in a compelling and differentiating manner.
• Comfortable operating in an ambiguous, fast-paced, complex environment with an ability to manage multiple projects simultaneously.
• BA/BS or equivalent experience. MBA desirable.