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Playtika Data Scientist Israel 275532566
31.03.2025
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Responsibilities:
- Apply advanced statistical techniques and machine learning algorithms to solve complex marketing problems.
- Develop predictive models to forecast trends, customer behaviors, and the outcomes of different marketing strategies.
- Conduct A/B testing and other experiments to optimize marketing efforts and refine customer segmentation and lifetime value models.
- Innovate and enhance our marketing analytics capabilities by developing new methods and tools.
- Manage large datasets and construct complex statistical models to support marketing decisions.
- Deliver ad-hoc analysis and smart solutions to business challenges, providing a quick response to emerging needs.
- Analyze the impact of AI-driven models on marketing initiatives, defining key metrics to evaluate success.
- Advanced degree in Data Science, Statistics, Computer Science, or a related field.
- Proven experience in predictive modeling, machine learning, and handling large datasets.
- Strong technical proficiency in Python or R, with extensive experience in libraries and frameworks relevant to data science and machine learning.
- Demonstrated ability to perform complex statistical analysis and model development relevant to marketing analytics – Advantage
- Experience in designing and implementing A/B tests and other experimental designs.
- Strong communication skills, with the capability to translate technical details into clear, actionable insights for non-technical stakeholders.
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