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Purpose & Relevance:
Key responsibilities:
Identify, evaluate, and capitalize on new business opportunities across diverse markets, channels, and categories.
Collaborate with cross-functional teams including Finance, Marketing, DTC, and Wholesale to ensure data-driven, aligned execution.
Conduct comprehensive market, competitor, and channel analyses to inform strategic decision-making.
Develop robust business cases and ROI models to support investment decisions.
Maintain a performance-focused mindset by monitoring key metrics, extracting insights, and iterating strategies efficiently.
Create compelling presentations and dashboards to secure stakeholder alignment and drive action.
Lead special projects, pilots, and high-priority strategic initiatives from inception to execution.
Partner closely with senior leadership, delivering results in a high-visibility, high-impact capacity.
Key Relationships:
Internal:
Senior Leadership Team
Cross-functional Leadership Team,
Country & Cluster General Managers
Market Insights Agencies
Knowledge, Skills and Abilities:
A proven track record of successfully delivering cross-functional projects, ideally with Marketing, Sales or Operations experience
Strong strategic acting and high visionary thinking in addition to operational skills
High degree of commercial and business acumen
Proven leadership track record and managerial skills
High personal impact and excellent communication skills
Fluency in written and spoken English essential. Additional languages are a benefit
Professional experience in the Middle East and wider Emerging Markets a distinctive advantage
Mindset: Curious, questioning, agile, collaborative, pro-active and action orientated
Requisite Education and Experience / Minimum Qualifications:
6-10 years of experience.
Experience in sporting goods/TECH or FMCG or retail.
Experience in commercial strategy, planning, or new business models (e.g. marketplaces, B2B, Direct To Consumer).
Outstanding communicator and collaborator. You know how to get alignment with key Stakeholders and make things move.
Strong project management and organizational skills.
Willingness and stamina to work in a fast-paced, sometimes demanding environment. Comfortable with ambiguity and long hours.
Bachelor’s degree in Business, Finance, Economics, or related field; M.A./ M.Sc. or MBA is a plus.
What’s in it for you:
The chance to shape adidas’s future in one of our most dynamic regions.
The space to build and scale initiatives from 0 to 1 (and beyond).
Work with a diverse, passionate, and high-performance team with highest level of ownership and accountability & Senior Leadership Team exposure.
A brand with purpose, a culture with energy, and a team that likes to win.
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