EY Marketing Insights Performance Manager 

India, Kerala, Kochi 

273067400

-Marketing & Insights Performance Manager

Key responsibilities

• Lead the end-to-end development of data frameworks to monitor, analyse, and enhance marketing performance.
• Drive cross-functional projects, ensuring timely delivery and alignment with organisational objectives.
• Build, deploy, and maintain advanced dashboards and tools (e.g., Power BI, Adobe CJA and Marketing tools & applications) to deliver real-time insights.
• Identify, implement, and optimise technical solutions (e.g., Alteryx, SQL) to streamline data workflows and improve efficiency.
• Define and monitor marketing KPIs, ensuring alignment with business goals while identifying trends and growth opportunities.
• Manage stakeholder relationships, presenting complex data insights in a clear and impactful way.
• Collaborate with global, marketing, and business teams to ensure data integration and quality standards.
• Lead deep-dive analyses into customer behaviour, market trends, and competitive intelligence to inform strategy.
• During first three months you will be onboarded to learn the EY ways of operating, including all marketing and analytics processes.
• In the first 12 months, Build and foster relationships with cross functional teams and key business owners.

Skills and attributes for success

• Ability to clearly articulate and transform data into a story.
• Engage in cross team collaboration to drive data and insights projects from start to end.
• Eager and fast learner who is willing to expand on core skills.

To qualify for the role, you must have

• Leadership Experience: Proven ability to lead teams and manage projects with multiple stakeholders.
• Technical Proficiency: Expertise in Power BI, SQL, and data automation tools (e.g., Alteryx) for data manipulation and visualisation.
• Data Framework Development: Experience building systems and processes from the ground up to manage marketing data and insights.
• Analytical Expertise: Strong skills in performance analysis and using insights to optimise marketing strategy.
• Project Management Skills: Ability to manage and prioritise complex initiatives, ensuring alignment with business goals.
• Communication Mastery: Skilled in presenting technical information to diverse audiences, including senior leaders.
• Adaptability: Comfort with rapidly evolving tools and data environments, coupled with a proactive approach to learning.
• Educational Background: A bachelor’s degree in marketing, Business, Data Science, or a related field.

Ideally, you’ll also have

• Agile ways of working

Technologies and Tools

• Analytics – Adobe Analytics or Google Analytics. Adobe Customer Journey Analytics.
• Marketing Automation – Marketo, Salesforce etc.
• Data Visualization - Power BI or Tableau
• Project management – Agile certified if possible

What we look for

• Ability to think critically, analyze information, and make actionable recommendations.
• Meticulous attention to detail, organized, and strong project management skills.
• Ability to work as a part of an agile team; independent and showing flexibility during peak hours

What we offer

• Leadership opportunities in high-impact projects shaping global marketing strategies.
• Access to cutting-edge analytics tools and resources.
• A collaborative and innovative work environment that fosters growth.
• Competitive compensation, flexible work arrangements, and continuous learning opportunities.

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.