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Adidas MANAGER BRAND COMMS ORIGINALS 
Singapore, Singapore 
272241617

Yesterday

Purpose & Overall Relevance for the Organization:

Execute the Market Brand Strategy locally and ensure consistent execution in country sub-units (if applicable) through integrated plans across all communication channels supporting brand and category objectives.

Key Responsibilities:

  • Set Brand objectives in accordance with Brand KPI direction provided in the Global Brand Strategy, cascaded by the Market to ensure construction towards ONE LAM objectives
  • Drive the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation
  • Own all country related x-category communication and implementation topics to maximize the brand voice, and ensure x-category opportunities are fully exploited.
  • Drive the execution of all communication campaigns- specific to dedicated category to ensure that all projects are OTIF
  • Monitor execution locally and in Country sub-units (where applicable) to gain insights to provide feedback to Market
  • Develop Leaders and Manage Talents to grow talents from within and train future successors
  • Generate a framework for performance to set clear expectations with the team
  • Manage MWB for the country to ensure all implementations comply with approved plans following investment behind global priorities
  • Brief and manage internal and/or external resources for creating locally needed category specific marketing tools (Exceptional) previously aligned with Market to stay within ONE LAM calendar and strategy

Knowledge Skills and Abilities:

  • Experienced in job and fully qualified/trained
  • Combined broad theoretical and practical knowledge incl. company policies and practices

Requisite Education and Experience / Minimum Qualifications:

  • 5 years experience
  • Minimum 1 year informal management experience required