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Purpose & Overall Relevance for the Organization:
Support the marketplace lead in developing our online marketplace business across Europe (focus on third party marketplaces), being the main point of contacts for all above market topics
Enable the eMarketplace go-to-market strategy & execution across Europe for Digital Partner Commerce (DPC) – including all digital wholesale policies, terms & conditions
Responsible for evaluating and driving the implementation of new digital business models for our European business with third party marketplaces and service providers
Key Responsibilities:
Embodying a kaizen mindset, continuously look to evolve our digital footprint across online marketplaces in Europe, in the pursuit of maximizing consumer experience, control distribution and increase conversion and sales
Drive continuous improvement of tools, processes, and systems within the DPC Marketplace Management scope
Act as a key contact person for global & local stakeholders across topics concerning digital wholesale marketplaces in Europe
Ensure a consistent, comprehensive and strategic approach to mapping the digital European marketplace, including a focus on eMarketplaces & continuously evaluate which platforms & digital destinations are most relevant to adidas & our consumers, in line with our ambition to become the best sports brand in the world.
Lead internal stakeholder management to ensure that the eMarketplace strategy ties into the overall European DPC assessment, cluster specific market dynamics and digital landscape
Ensure strong collaboration with the digital zone leads around adherence of digital policies and terms & conditions as well as with the Global DPC team around global consistency in our commercial & operational approach with global eMarketplaces.
Ownership of measures to be taken in case the marketplace policy is not adhered to with the aim of ensuring consistent & premium brand presence irrespective of where consumers choose to shop.
Support the exploration, piloting and implementation of different logistical, operational & commercial models through which we would interact with different eMarketplaces across Europe.
Continuously map the digital European marketplace, to identify where opportunities to capture incremental market share exist, e.g. by optimizing our brand’s digital distribution
Enable the Marketplace approval process & ePolicy implementation, ensuring that all our partners have a distinct incremental role to play & enable safe, brand enhancing consumer focused ecosystems for our brand
Ownership of the digitally related internal and external wholesale policies and contractual agreements to ensure growth of our online business
Key Relationships:
Global & EU Digital Partner Commerce (DPC) teams
EU Channel Management teams
Market & Local Wholesale sales teams & leadership
Digital Sales & Analytics community
Europe IT, Finance and Legal teams
Knowledge, Skills and Abilities:
Extremely strong organizational and planning skills - ability to handle multiple tasks simultaneously & an ability to work in a deadline driven environment.
Focused on achieving results & confident to take on accountability to exceed expectations.
Knowledge of the eMarketplace landscape, specifically relevant to sporting goods
Understanding of the go to market process driven by a sales community within the sporting goods industry
Strong PowerPoint skills required coupled with excellent communication skills.
Advanced Excel skills and high proficiency in spreadsheet analyses. The ideal candidate must be self-motivated and passionate about deriving business insight from financial data, improving financial and business processes, and solving problems.
Pro-active approach to work & a go-getter mindset
High attention to detail & comfortable challenging the status quo
Ability to influence and collaborate with key internal & external stakeholders effectively to drive change in an existing business – proven ability to navigate and be effective in large multinational matrix organizations.
Dynamic and adaptable – can quickly and effectively assimilate and drive change, quick to learn new systems and tools
Requisite Education and Experience / Minimum Qualifications:
BA / BS in Business, Finance, Economics or related field (MBA preferred)
Minimum 3 years professional experience (experience in digital/eCommerce, business development, operations, logistics or finance).
Experience working with eMarketplaces preferred
Fluency in written and spoken English is required; at least one other European language would be beneficial
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