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Apple Digital Content Lead - Retail Engagement Marketing Merchandising APAC China, Shanghai 259275368
05.08.2025
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The Creative team in REM drives excellence in how our learning, communication, and experiential content is expressed. In this role, you’ll work both conceptually and practically to innovate, elevate, and expand the ways we stay connected and serve our audiences through best in class video. From pitch to edit, you’ll be focused on inspiring and recognizing our amazing teams around the world, along with delivering information and perspectives critical to our business.
As the Digital Content Lead you will be responsible for managing the global content plan and bringing to life the vision and direction of Today at Apple online. You will manage the briefing of our internal partners and external creative agencies and must be an expert in managing multiple production timelines at once, have experience managing budgets and be available to travel for shoots as required.- Brief both internal teams and external agencies on content and shoot requirements and deliverables - Understand deeply the responsibility and relationship of digital content in our ecosystem - Plan, produce, track and complete each piece of content from concept phase to launch- Track, monitor and build an insight strategy for all video content we produce, across all channels- Work closely with Apple Store App team on content requirements and find new opportunities for Today at Apple content to be placed across the ecosystem
- 7+ years experience in a social content creation or at a media organization making video content or broadcast segments
- Experience in creating short form social or segment based content at a media company or as part of a TV production
- Fluent in both English and Chinese (Mandarin)
- History of developing your work from idea through to execution
- Experience in managing concurrent complex project and production timelines while leading a project
- Experience in leading cross functional projects, including both internal and external stake-holders
- Seasoned stake-holder management
- Developed and managed content plan that is fluid enough to allow the work that is being created to adjust to changing business needs
- Experience hosting and sharing creative reviews both for work in progress and finalized content
- Experience in managing social channels and hold a deep understanding of what makes social content successful, formats across all platforms and how each social media platform works
- Experience in a role that leveraged analytics to inform decisions and optimize content
- Experience in overseeing a complex production budget and delivering projects to that budget and on time
- High attention to and an obsession with the details
- High degree of ownership and accountability across the work you are driving and the cross-functional team you are a part of
- Passion for storytelling that is developed to support the medium where content is being placed, always focused on what is best for your audience
- Exceptional communication and presentation skills
- Thrive in a fast-paced environment and remain focused while juggling multiple tasks, opinions and perspectives
- Resourceful, creative, comfortable with ambiguity, and results oriented with proactive energy and a positive attitude
- A proven track record of establishing trust, credibility, and influence across multiple partners in order to bring consensus in a highly matrixed organization
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