Philips Senior Digital Marketing Expert 

Honduras, Choluteca, Choluteca 

255863951

Senior Digital Marketing Expert

The Role:

As a Digital Marketing Expert, you'll be at the forefront of our digital marketing and e-commerce efforts. You'll collaborate with cross-functional teams, creating and executing strategies to drive awareness and consideration of our great innovative products and optimize conversions, while also enhancing the overall consumer experience. From developing digital campaigns to analyzing data and trends, you'll play a vital role in shaping the future of our Digital success in Bulgaria.

Key Areas of Responsibility:

• Support direct sales and consumer engagement via paid & owned platforms to increase ROI and business impact.

• Lead the execution and constant optimization of digital marketing campaigns to build our brand, drive sales and to boost our market position.

• Gain a deep understanding of the modern customer needs to drive business growth and deepen (digital) consumer engagement.

• Support all e-commerce related activities.

• Maintain digital AO activities across paid and owned channels (incl. CRM)

• Support execution of digital media campaigns in a close collaboration with marketing department & media agency.

• Support rollout and scale up of new digital & e-commerce models: L&I, subscriptions etc. in the market.

• Work closely with other functions like sales, trade and marketing to ensure a great local consumer experience.

Required competences:

• Digital Campaign Management Proficiency: Demonstrated expertise in managing digital campaigns across various platforms, including Meta (Advatage+), Google AdWords (Pmax, Demand Gen, SEA, YouTube), DV360 (open exchange and direct deals), etc. Minimum 4 years of related experience is required.

• E-commerce Platform Management: Proven ability to manage e-commerce platforms and related campaigns, encompassing affiliate marketing, CRM marketing, L&I, subscriptions, and PPC campaigns.

• Marketing Automation and CRM Skills: Experience using SFMC and implementing marketing automation campaigns is desirable.

• Digital Media Planning and Strategy: Ability to create and evaluate digital media plans and annual strategies to align with business objectives.

• Analytical Acumen: Proficiency in utilizing analytical tools such as GA360, Adobe Omniture, and DataStudio to assess the performance of digital campaigns and drive data-driven strategies.

• Educational Background: University degree in Marketing, PR, Journalism, or a related field.

• Communication Mastery: Excellent command of English, both verbal and written, coupled with exceptional communication skills to effectively engage with a diverse range of internal and external stakeholders.

• Digital Marketing Landscape Knowledge: Deep understanding and analytical thinking regarding the digital marketing landscape, local market trends, and innovations.

• Strong organizational skills , ensuring consistently high quality and timely project delivery.

• Goal-Oriented Team Collaboration : A team player mindset focused on achieving goals and prioritizing customer satisfaction in collaboration with cross-functional teams.

Perks & Benefits:

• Competitive salary and performance-based bonus

• Attractive package with social benefits

• Comprehensive healthcare and wellness programs

• Hybrid working model allowing up to 2 days home office per week

• Solid onboarding and learning from our best-in-class digital & marketing team

• Continuous opportunities for on-the-job trainings and professional development

• Vibrant and inclusive company culture, fun and pleasant office atmosphere

Why You Should Join:

• Limitless Growth: Philips believes in nurturing talent and providing ample opportunities for growth. As our new Digital Marketing Professional, you'll have access to ongoing training, skill development, and mentorship programs, ensuring you thrive both personally and professionally.

• Innovative Environment: Embrace a culture of innovation that encourages you to challenge the status quo. Your ideas and insights will be welcomed and embraced, propelling us further towards excellence.

• Global Impact: Be part of a mission-driven organization that strives to make a real difference in people's lives. Your work will directly impact the health and well-being of individuals across Central and Eastern Europe region.