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What you will do
•Own the activation of the global paid media program for a specific solution area, by driving optimisations on both the SAP and agency side
•Be main point of contact for media agency interaction when it comes to activation and optimization of paid media campaigns
•Communicate data the agency needs - all campaign materials, content, TAL, etc in order to go live
•Manage changes to paid media plans (with agency)
•Identify paid media cookie pool and retargeting opportunities?
•Set up paid media tests/pilots, enable format testing, ad copy testing
•Manage campaign optimization based on performance analysis and increase campaign performance
•Optimize paid media customer journey cross channel within an always on campaign
•Manage stakeholder relationship and collect needed information to run paid media campaigns
•Brief and align with internal stakeholders in order to optimize leverage and impact of planned marketing activities
•Drive consistency and standardization with global stakeholders and channels experts
•Be responsible for the implementation of new processes and standardized ways of working
•Creat performance reports
What you bring
•Own the activation of the global paid media program for a specific solution area, by driving optimisations on both the SAP and agency side
•Be main point of contact for media agency interaction when it comes to activation and optimization of paid media campaigns
•Communicate data the agency needs - all campaign materials, content, TAL, etc in order to go live
•Manage changes to paid media plans (with agency)
•Identify paid media cookie pool and retargeting opportunities
•Set up paid media tests/pilots, enable format testing, ad copy testing
•Manage campaign optimization based on performance analysis and increase campaign performance
•Optimize paid media customer journey cross channel within an always on campaign
•Manage stakeholder relationship and collect needed information to run paid media campaigns
•Brief and align with internal stakeholders in order to optimize leverage and impact of planned marketing activities
•Drive consistency and standardization with global stakeholders and channels experts
•Be responsible for the implementation of new processes and standardized ways of working
•Creat performance report
Please, note, this is a fixed-term paid contract with duration of 6 months.
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