Vastdata Senior Campaign Manager 

United States 

246418675

Job Overview:

As the Sr. Campaign Manager at VAST Data, you will play a critical role in designing, executing, and optimizing high-impact marketing campaigns that drive measurable pipeline growth. You will work closely with cross-functional teams to ensure that each campaign is strategically aligned with business objectives and delivers quantifiable results.

Key Responsibilities:

• Results-Driven Campaign Execution: Develop and manage high-performing marketing campaigns with a strong focus on pipeline generation and measurable business outcomes. Ensure that all campaigns are strategically aligned with VAST Data’s goals and messaging.
• Vertical Campaign Management: Develop and manage strategic marketing campaigns targeted at key verticals, ensuring they are impactful and aligned with business objectives
• Persona Development & Maintenance: Build, refine, and update detailed buyer personas to accurately reflect target audiences and inform campaign direction.
• Campaign Playbooks & Content Mapping: Develop playbooks and map content to different stages of the buyer’s journey, ensuring personalized and relevant touchpoints.
• Content Development & Repackaging: Collaborate with stakeholders to produce high-impact content and repurpose existing materials for new formats and channels.
• Email Nurture Programs: Design and implement email nurture sequences, integrating personalized messaging to guide prospects through the funnel.
• Webinars & Virtual Events: Oversee the development and execution of webinars, including event promotion, messaging, and platform management (Goldcast or similar).
• ABM Strategy: Work closely with sales to execute Account-Based Marketing (ABM) strategies, ensuring campaigns are highly targeted and aligned with key accounts.
• Event Support: Provide strategic support for Tier 1 events, including messaging, promotions, and audience engagement efforts.
• Reporting & Optimization: Track, analyze, and optimize campaign performance, leveraging HubSpot for reporting and continual improvement.