Ebay Senior Manager Brand PR 

United States, New York, New York 

24574595

What you will accomplish:

• Define and Drive Consumer Narrative: Shape eBay’s consumer narrative and value proposition, with a focus on key verticals. Demonstrate an understanding of the nuances within each category while maintaining the bigger picture view of the business.

• Develop Integrated Strategies: Create and implement integrated strategies and campaigns that go beyond traditional PR, effectively increasing marketplace consideration through earned media.

• Collaborate with Marketing and Business Units: Partner seamlessly with eBay’s marketing and business units, providing strategic counsel and fostering strong partnerships.

• Work with PR and Vertical Teams: Collaborate closely with eBay’s consumer PR team, vertical leads, and corporate and employee teams to ensure alignment and synergy.

• Manage Global Agency Partners: Lead all aspects of global agency partners to implement milestone campaigns successfully.

• Build Press Relationships: Foster and maintain relationships with key press across lifestyle, fashion, and other relevant categories.

What you will bring:

• Demonstrated Experience: Ten to twelve years of consumer public relations/communications experience, preferably with both global corporation and agency backgrounds.

• Cross-Functional Collaboration: Ability to work cross-functionally and across multiple time zones, maintaining positive relationships with key business partners in a dynamic team environment.

• Strategic Insight: Ability to connect business initiatives to create newsworthy content and identify industry trends where eBay can lead as an innovator.

• Proven Success in Communications: A track record of creating and driving successful communications strategies and campaigns that align with business goals.

• Media Relations Expertise: Demonstrated ability to pitch and place proactive media stories and manage press inquiries to enhance eBay’s brand narrative.

• Influential Collaboration: Success in collaborating with and influencing diverse business partners, including senior-level and C-suite executives, in a highly matrixed organization.

• Strong Media Relationships: Excellent relationships with consumer media.

The pay range for this position at commencement of employment in California, Washington, or New York is expected in the range below.

$148,400 - $222,750

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