Focus on both brand and a commercial approach to drive a continuous demand to our products.
Key Responsibilities:
- Develop and implement a comprehensive local category range plan, efficient range selection, local pricing, margin targets, forecasting, phasing, and campaign execution.
- Define the Israeli category range within the frameworks established by Global & Hub BU, ensuring it aligns with local market needs.
- Analyze sell-through data to provide actionable insights and contribute to strategic planning, ensuring continuous category optimization.
- Coordinate the in-season brand calendar with cross-functional teams (Supply Chain, Channel Leads, Brand Activation, and Omni-Channel), ensuring timely execution of key initiatives.
- Establish and manage product segmentation strategies across relevant categories and accounts, ensuring proper market positioning.
- Lead the sell-in process for upcoming seasons, including showroom preparation, sell-in presentations, and creation of marketing tools (e.g., mood boards).
- Develop tactical pricing strategies and exclusive offers for specific channels/accounts to address market gaps and maximize commercial potential.
- Monitor inventory levels and work with supply chain teams to achieve sustainable inventory targets, minimizing stockouts or overstock.
- Manage the orderbook for upcoming seasons, identifying potential delays, and collaborating with channel teams to ensure successful execution of key campaigns
- Monitor the category preference in all channels to ensure a correct landing, share of business, healthy lifecycle and target reach for the category.
Key Relationships:
- Israel Brand Team
- Israel Channel Teams (RTL, e-Com, Wholesale, Franchise)
- EM Hub BU and CTC
- Israel, SCM & OB Fulfillment
- Israel Demand Planning
KPIs:
- Net Sales, Gross Margin (GIM%)
- CategorySOB
- Orderbook development and sell-out performance
- Range size, efficiency, and overlap management
- Go-To-Market execution (Sell-in to campaign launch)
- Commercial success across key channels
Knowledge, Skills and Abilities:
- Strong commercial acumen with the ability to derive strategic insights from data.
- Proven ability to drive high-performance results in category management.
- Excellent interpersonal and collaboration skills, with experience managing cross-functional teams.
- Strong background in merchandising, category management, brand management, sales, and finance.
- Proactive approach with high attention to detail and problem-solving skills.
- Experience with BI platforms and data visualization tools is essential.
- Fluent in English, both written and spoken.
Requisite Education and Experience / Minimum Qualifications:
- Bachelor's degree in Business Administration, Marketing, or a related field. A focus on marketing and sales is highly desirable.
- Minimum of 5 years of experience in merchandising, cross-functional marketing, and/or sales, preferably within sportswear, fashion, or lifestyle sectors.
- Strong presentation skills and experience presenting to senior leadership.
- Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint.
- Consumer-focused with deep product and range expertise, and an ability to balance brand and commercial priorities to create tailored Go-To-Market solutions.
Focus on both brand and a commercial approach to drive a continuous demand to our products.
Key Responsibilities:
- Develop and implement a comprehensive local category range plan, efficient range selection, local pricing, margin targets, forecasting, phasing, and campaign execution.
- Define the Israeli category range within the frameworks established by Global & Hub BU, ensuring it aligns with local market needs.
- Analyze sell-through data to provide actionable insights and contribute to strategic planning, ensuring continuous category optimization.
- Coordinate the in-season brand calendar with cross-functional teams (Supply Chain, Channel Leads, Brand Activation, and Omni-Channel), ensuring timely execution of key initiatives.
- Establish and manage product segmentation strategies across relevant categories and accounts, ensuring proper market positioning.
- Lead the sell-in process for upcoming seasons, including showroom preparation, sell-in presentations, and creation of marketing tools (e.g., mood boards).
- Develop tactical pricing strategies and exclusive offers for specific channels/accounts to address market gaps and maximize commercial potential.
- Monitor inventory levels and work with supply chain teams to achieve sustainable inventory targets, minimizing stockouts or overstock.
- Manage the orderbook for upcoming seasons, identifying potential delays, and collaborating with channel teams to ensure successful execution of key campaigns
- Monitor the category preference in all channels to ensure a correct landing, share of business, healthy lifecycle and target reach for the category.
Key Relationships:
- Israel Brand Team
- Israel Channel Teams (RTL, e-Com, Wholesale, Franchise)
- EM Hub BU and CTC
- Israel, SCM & OB Fulfillment
- Israel Demand Planning
KPIs:
- Net Sales, Gross Margin (GIM%)
- CategorySOB
- Orderbook development and sell-out performance
- Range size, efficiency, and overlap management
- Go-To-Market execution (Sell-in to campaign launch)
- Commercial success across key channels
Knowledge, Skills and Abilities:
- Strong commercial acumen with the ability to derive strategic insights from data.
- Proven ability to drive high-performance results in category management.
- Excellent interpersonal and collaboration skills, with experience managing cross-functional teams.
- Strong background in merchandising, category management, brand management, sales, and finance.
- Proactive approach with high attention to detail and problem-solving skills.
- Experience with BI platforms and data visualization tools is essential.
- Fluent in English, both written and spoken.
Requisite Education and Experience / Minimum Qualifications:
- Bachelor's degree in Business Administration, Marketing, or a related field. A focus on marketing and sales is highly desirable.
- Minimum of 5 years of experience in merchandising, cross-functional marketing, and/or sales, preferably within sportswear, fashion, or lifestyle sectors.
- Strong presentation skills and experience presenting to senior leadership.
- Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint.
- Consumer-focused with deep product and range expertise, and an ability to balance brand and commercial priorities to create tailored Go-To-Market solutions.