JPMorgan Aumni - Demand Generation Manager Vice President 

United States, Utah, Salt Lake City 

242899840

Job summary:

As a Demand Generation Manager in Aumni’s Marketing department, you will design, execute, and report on demand generation campaigns and programs to drive customer acquisition and revenue growth.

Job responsibilities:

• Work closely with the Head of Marketing to develop and execute a comprehensive demand generation strategy aligned with business goals, focused on high quality lead generation, nurturing, and conversion.
• Collaborate with sales and marketing teams to define target audiences, buyer personas, and customer journey mapping.
• Deliver granular tracking, reporting, and efficient lead management in the handoff from marketing to sales
• Plan, execute, and optimize multi-channel marketing campaigns
• Consistently develop A/B tests for email campaigns and programs with create actionable insights from regular qual/quant feedback.
• Ensure alignment of messaging and campaigns with the overall brand positioning and business objectives.
• Leverage ABM tools and tactics to create and measure the success of account-based marketing programs, including engagement with target accounts and their impact on pipeline.
• Coordinate with our business development team to optimize lead volume and quality with the goal of generating high-value sales opportunities.
• Implement strategies to capture and nurture leads throughout the sales funnel, leveraging marketing automation tools and data-driven tactics.
• Work closely with the content team to develop tailored content for different stages of the buyer's journey for each target segment/cohort.
• Provide regular reporting on key performance indicators (KPIs) and make data-driven recommendations for continuous improvement.

Required qualifications, capabilities, and skills:

• Bachelor’s degree
• 5+ years of experience in B2B SaaS demand generation.
• Proven track record of successfully designing and executing multi-channel demand generation campaigns that resulted in measurable business impact.
• Mastery of relevant aspects of Salesforce and Account Engagement (formerly Pardot)
• Expertise in ABM platforms (e.g. 6sense, Zoominfo MarketingOS)
• Strong analytical skills and a data-driven approach to decision-making.
• Excellent communication and an ability to collaborate cross-functionally.
• Demonstrated ability to manage and mentor a high-performing marketing team.

Preferred qualifications, capabilities, and skills:

• Prefer experience in the venture capital industry.