Yotpo Growth Manager – UGC 

Israel, Tel Aviv District, Tel Aviv-Yafo 

238675244

Your primary responsibility as the Growth Manager is to manage revenue targets, PQLs, and product KPIs for our Self-Service Reviews product. You will work cross-functionally and lead PLG initiatives impacting our growth metrics – acquisition, activation, retention, monetization & PQLs. You will collaborate closely with PMM, CS, Product, and Marketing teams to create experiences and interactions to enhance customer satisfaction, drive loyalty, and increase customer lifetime value.

Primary Responsibilities:

• Own revenue targets and main product KPIs, continually monitor and optimize ongoing product funnels and determine next steps.
• Build and manage a growth program focused on improving key PLG metrics – acquisition, activation, feature adoption, retention, and revenue.
• Manage customer communication channels such as email marketing, in-app messaging, newsletters, and community mgmt to keep customers engaged and informed.
• Work closely with Product & Marketing to communicate and drive adoption of new features and product initiatives.
• Improve conversion of free users to paid customers and multi-product adoption from other Yotpo products.
• Build, map, track and optimize customer journeys
• Create knowledge enrichment programs and collaterals such as guides, walkthroughs (Appcues), emails (Customer.io) videos, webinars, and more to increase activation, usage & retention metrics.

Requirements

• 3+ years of proven experience in Product Management, Growth or Growth Marketing roles
• Experience working closely with product, marketing, operations and design teams, and translating business strategy into actionable plans for all cross functional teams
• Self-motivated, hands-on with a proactive attitude and entrepreneurial spirit – “do whatever it takes”. Ability to lead cross-functional teams and work autonomously.
• Empathy for end users and strong UX sense, with a track record of understanding what’s best for users while balancing business objectives
• Passion for analytics and strong ability to apply it to drive business decisions. Experience with freemium business model, fluency with related metrics (activation, conversion, retention, churn, cohorts, etc.)
• Exceptional people skills and excellent communication and interpersonal abilities. Very good written and spoken English skills
• Experience with Growth Tools – Product analytics (Amplitude, Fullstory), in-app messaging (Appcues, Intercom), email marketing (Customer.io, Intercom), and highly adaptable to new technologies – Advantage
• Experience in SaaS / B2B / eCommerce – Advantage