Yotpo Growth Manager – UGC 

Israel, Tel Aviv District, Tel Aviv-Yafo 

238675244

Primary Responsibilities:

• Own revenue targets and main product KPIs, continually monitor and optimize ongoing product funnels, and determine next steps.
• Build and manage a robust growth program focused on improving key PLG metrics—acquisition, activation, feature adoption, retention, and revenue.
• Manage customer communication channels such as email marketing, in-app messaging, newsletters, and community management to keep customers engaged and informed.
• Collaborate closely with Product and Marketing teams to communicate and drive adoption of new features and product initiatives.
• Improve conversion of free users to paid customers and multi-product adoption from other Yotpo offerings.
• Build, map, track, and optimize customer journeys with empathy and precision.
• Create impactful knowledge programs and resources such as guides, walkthroughs (Appcues), emails (Customer.io), videos, webinars, and more to inspire activation, usage, and retention metrics.

Requirements:

• 3+ years of proven experience in Product Management, Growth, or Growth Marketing roles.
• Experience working closely with product, marketing, operations, and design teams, and translating business strategy into actionable plans for all cross-functional teams.
• Self-motivated and hands-on, with a proactive attitude and an entrepreneurial spirit—“do whatever it takes.” Ability to lead cross-functional teams and work autonomously.
• Empathy for end users and a strong UX sense, with a track record of understanding what’s best for users while balancing business objectives.
• Passion for analytics and a strong ability to apply it to drive strategic business decisions. Experience with a freemium business model and fluency with related metrics (activation, conversion, retention, churn, cohorts, etc.).
• Exceptional people skills and excellent communication and interpersonal abilities. Very good written and spoken English skills.
• Experience with Growth Tools—product analytics (Amplitude, Fullstory), in-app messaging (Appcues, Intercom), email marketing (Customer.io, Intercom), and a willingness to adapt to new technologies is an advantage.
• Experience in SaaS/B2B/eCommerce is a plus.