Citi Group Customer Marketing Integration Manager - SVP 

United States, Florida, Jacksonville 

231466576

As the integration lead, you will be responsible for providing expert advice and guidance on implementation, customization, and optimization of marketing strategies for the Customer Management Marketing team.

Excellent communication skills required in order to negotiate internally, often at a senior level.

Responsibilities:

• Partner with Customer Management Strategy team on overall marketing calendar and delivery requirements
• Oversee integration plans for multiple campaign delivery channels and/or programs
• Drive channel optimization to achieve financial commitments, maximizing performance through channel strategies and execution
• Collaborate with business partners to execute campaigns/initiatives that drive greater customer engagement
• Make decisions and recommendations based on analytics
• Oversees implementation process from planning to delivery, including targeting and criteria support, drive issue resolution, validation, testing, and deployment
• ​Monitor performance, identify opportunities, and drive continuous improvement
• Develop and implement training, processes, and change management strategies
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency as well as effectively supervise the activity of others and create accountability
• Manage and inspire a high-performing team

Qualifications:

• 10+ years of experience in financial services
• Track record of delivering strategies to deliver exceptional customer and digital experiences.
• Demonstrated technical knowledge and general management skills
• Broad knowledge of analytics, marketing, internal communications and project management
• Good understanding of cards and retail bank businesses and how best to optimize the use of resources
• Demonstrated process management disciplines - designing, refining, and managing execution processes
• Ability to manage multiple projects at once without any detriment to delivery or quality
• Exceptional communication skills, PowerPoint, Excel
• Exceptional interpersonal skills and client management
• Demonstrated digital marketing competence. Understanding and experience across a broad range of digital capabilities, tools, and best practices is highly desired
• Creative problem solving and sense of ownership
• Solid communication, presentation and project management skills
• Ability to work well under tight deadlines in a fast-paced and team-oriented environment
• Ability to lead and collaborate with others in a team environment

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Anticipated Posting Close Date:

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