Boston Scientific Marketing Automation Manager 

United States, Massachusetts, Marlborough 

2311043

About the role:

The Marketing Automation Manager willdesign, develop, and manage the deployment of technical solutions to power advanced demand generation capabilities, integrated account-based marketing programs as well as lead generation and nurturing at scale.

Your responsibilities will include:

• Define business requirements to deliver advanced email, multi-channel and demand generation capabilities based on digital objectives
• Drive execution of advanced email, multi-channel journeys and lead generation and partner closely with analytics team to measure performance and identify opportunities for optimization
• Create and maintains detailed documentation – i.e. operational processes, workflows, and training
• Collaborate with digital marketing managers to activate advanced customer segmentation strategies using customer data platform (CDP) and oversee the database from a business perspective to ensure strong data integrity
• Support team in creating strategies, building business consensus, and enforcing enterprise and BU governance related to maintaining strong digital execution, deliverability, and analytics
• Activate 3rd party tools and technologies that enhance marketing automation capabilities (e.g. Salesforce Marketing Cloud Ad Studio, Mobile Studio, Interaction Studio, Showpad, Sales Enablement tools, etc.)
• Support the creation of a ‘closed loop marketing’ system enabling marketing investment attribution to incremental revenue impact
• Design solutions that optimize Sales Cloud functionality, its data connections with Marketing Cloud, and features within Marketing Cloud’s suite of products to solve customer needs and enable new business opportunities
• Lead consultative engagements with stakeholders while informing them of strategic resourcing implications of functionality choices
• Deliver strategic recommendations on novel approaches, dependencies, level of effort / scoping, and timing that are clearly articulated to all audiences
• Use expert knowledge of current Salesforce applications and product lines, including the knowledge needed to implement multiple applications in common customer scenarios
• Anticipate and mitigate risk, meet and manage expectations, increase confidence, manage solution delivery and any issues that arise, and prioritize and escalate appropriately
• Connect data between Salesforce Marketing Cloud and Sales Cloud using SQL, data extensions, and other methods
• Act as a Product Owner for Endoscopy working collaboratively across functions to define, sequence and execute the agile roadmap for the full project lifecycle of Sales Cloud and Marketing Cloud implementations
• Manage marketing automation technology vendor partners as needed
• Play a thought-leader role by sharing knowledge and best practices with both internal and external teams
• Work closely with key stakeholders to shape and define how technology can enable business objectives and priorities
  

Qualifications & Requirements

• 5 years of experience as a senior business analyst for Salesforce implementations as a consultant or internal product owner
• Bachelor’s degree, MBA preferred
• Expert knowledge of utilizing the Salesforce platform (Marketing Cloud, Sales Cloud, and other solutions) for advanced marketing campaigns.
• Solid understanding of data management and database concepts
• Strong business case/user story development and implementation experience
• Salesforce Certified Sales Cloud Consultant or similar credentials strongly preferred
• Salesforce development experience a plus
• Familiarity with the customer online purchasing journey and experience planning and executing digital marketing campaigns that align to that journey